- Company Name
- The Notable Group
- Job Title
- Senior Manager, Marketing & Creative Strategy
- Job Description
-
**Job Title**
Senior Manager, Marketing & Creative Strategy
**Role Summary**
Lead strategic, creative, and financial oversight for multiple client accounts, driving integrated marketing campaigns and ensuring client satisfaction, retention, and profitability across digital, social, and experiential platforms.
**Expectations**
- Manage several client engagements simultaneously with high quality and on‑time delivery.
- Maintain agency profitability and client profitability through budget oversight and strategic expansion.
- Serve as a strategic partner to clients and cross‑functional internal teams, translating objectives into actionable, data‑driven campaigns.
- Demonstrate strong leadership, organization, and analytical skills in a fast‑paced environment.
**Key Responsibilities**
- Provide end‑to‑end client account management: strategy, creative, financial, and reporting.
- Lead and mentor project management and junior team members.
- Develop, brief, and pitch campaign concepts, ensuring alignment with client voice and brand standards.
- Build, execute, and report on 360° marketing strategies including digital, social, paid media, influencer, and experiential elements.
- Analyze campaign performance data, present insights, and recommend tactical improvements.
- Manage budgets, ensure projects stay within scope, and drive agency profitability.
- Negotiate contracts, monitor sales quotas, and support business development initiatives.
- Oversee content strategy and creation for social media, advertorials, e-commerce, and award‑related materials.
- Maintain editorial strategy and content calendars for internal publications.
- Conduct end‑to‑end management of award events (content, coordination, marketing, reporting).
- Perform basic WordPress and WooCommerce site maintenance (graphics, copy, updates).
- Keep current on industry trends, tools, and emerging technologies.
**Required Skills**
- Strategic planning and client account management.
- Campaign development across paid media, social media, SEO/SEM, influencer, and experiential marketing.
- Data analysis and performance reporting (Google Analytics, Meta Business Suite, Pinterest Business Hub, etc.).
- CMS proficiency: WordPress, WooCommerce, basic HTML/CSS, WordPress image and copy updates.
- Project management tools (Asana, Trello, Monday.com, or equivalent).
- Financial acumen: budgeting, forecasting, and profitability analysis.
- Strong written and verbal communication; presentation and pitching abilities.
- Leadership, mentorship, and cross‑functional collaboration.
- Creative problem‑solving and adaptability in a dynamic environment.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field (or equivalent experience).
- Preferred: Master’s degree or related advanced study.
- Relevant certifications (e.g., Meta Blueprint, Google Ads/Analytics, HubSpot, or similar) are highly advantageous.
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