President's Choice Financial

About the Company

At PC Financial® we are focused on making everyday banking and spending more rewarding for every Canadian. We offer products and services in the following segments: Payment Cards: The ONLY credit and bank accounts that earn you PC Optimum™ points. PC® Mastercard® credit cards offer PC Optimum™ points for every dollar spent. The PC Money™ Account, operated by President’s Choice Bank, works like a bank account and offers PC Optimum™ points on everyday banking and purchases, with no monthly fee. Insurance: PC® home and auto insurance are offered through PC Financial Insurance Broker Inc. and relationships with several insurance companies. Telecom and Gift Cards: The Mobile Shop, PC Mobile prepaid cell phone service, and Gift Cards businesses are focused upon delivering convenience and exceptional value to LCL customers. Loblaw Companies Limited is Canada’s largest food distributor and has expanded into certain non-food categories, with operations across the country. LCL concentrates on food retailing with the objective of providing consumers with the best in one-stop shopping for everyday household needs. PC Financial® and PC Services are important business units within LCL that manage and develop the products and service programs in order to improve the customer experience, maximize value, and provide a platform to enhance customer insights and relationships.

Listed Jobs

Company Name

President's Choice Financial

Job Title

Specialist, AI Applications

Job Description

**Job title** Specialist, AI Applications **Role Summary** Design, develop, and maintain conversational UI content for chatbot platforms across multiple business units. Drive end‑to‑end customer experience through engaging copy, data‑driven optimization, and cross‑functional collaboration. **Expectations** - Deliver high‑quality, brand‑consistent copy for conversational interfaces. - Analyze interaction data to improve first‑contact resolution and content effectiveness. - Work independently while coordinating with Marketing, Products & Platforms, and Operations. - Maintain content lifecycle, translations, and authoring processes. **Key Responsibilities** - Craft clear, compelling copy for new and existing chatbot content. - Update and localize content using product FAQs and SOPs. - Define and enforce brand voice and tone across the conversational journey. - Analyze customer interactions, recommend content changes, and identify optimization opportunities. - Conduct research, testing, and validation of content modifications in partnership with the Customer Solutions Manager. - Develop guidelines, best practices, and authoring workflows for chatbot content management. **Required Skills** - Copywriting for professional or B2C environments. - Conversational UI (chatbot) copy expertise, including UX copywriting and content strategy. - Strong analytical skills for interpreting chatbot interaction data. - Excellent verbal and written communication, time management, and attention to detail. - Ability to work autonomously and collaboratively in agile settings. - Familiarity with Dialogflow and integration of conversational UI across platforms (asset). - Knowledge of financial products/services (asset). **Required Education & Certifications** - Bachelor’s degree or college diploma in Marketing, Communications, English, Computer Science, or related field. - Relevant certifications in UX writing, conversational design, or AI applications preferred but not mandatory.

Toronto, Canada

On site

10-12-2025