- Company Name
- 21cv
- Job Title
- Digital Marketing Manager
- Job Description
-
**Job Title:** Digital Marketing Manager
**Role Summary:**
Lead and execute the digital marketing strategy for a high‑growth consumer packaged goods brand. Drive performance across e‑commerce platforms (Amazon, direct‑to‑consumer website), paid media, content, and influencer initiatives to accelerate brand awareness, conversion, and revenue. Partner with cross‑functional teams and external agencies to align inventory, pricing, and promotional activities. Mentor a junior team member to build expertise and deliver timely, cost‑effective campaigns.
**Expectations:**
- Design and implement a comprehensive digital marketing plan that supports brand growth and sales objectives.
- Manage day‑to‑day operations of Amazon storefront and direct‑to‑consumer website, ensuring optimal listings, SEO, and content.
- Plan, launch, and optimize paid media across Meta, Google Ads, TikTok, Amazon Ads, and email platforms.
- Collaborate with creative, production, and sales teams to develop compelling digital assets and storytelling aligned with brand voice.
- Monitor performance metrics, derive insights, and provide actionable recommendations to leadership.
- Oversee the professional development of a junior marketing specialist, fostering a culture of learning and accountability.
**Key Responsibilities:**
- **E‑Commerce & Amazon Management** – Daily operations, A+ content, SEO, imagery, ratings, reviews; agency coordination; inventory, pricing, and promotion alignment; performance analysis and ROI improvement; explore additional marketplace opportunities.
- **Website Oversight** – Content updates, promotional, copy, WooCommerce management, sales‑tax reporting; vendor coordination.
- **Digital Campaign Execution** – Strategy, planning, launch, and optimization of paid social, search, display, influencer, and email campaigns; content calendar management; spend tracking and optimization.
- **Brand & Content Development** – Create digital assets, landing pages, copy; translate brand/celebrity collaborations into engaging online experiences; support influencer/social partnerships.
- **Analytics & Optimization** – Use GA, Amazon Brand Analytics, and other tools to monitor KPIs; report performance; test creative, messaging, targeting for improved ROAS.
- **People Management** – Direct and develop a junior marketing professional; deliver guidance, set goals, ensure timely and cost‑effective social media programming.
**Required Skills:**
- Strategic digital marketing and e‑commerce expertise (Amazon, direct‑to‑consumer platforms).
- Proficiency in paid media platforms (Meta, Google Ads, TikTok, Amazon Ads).
- Email marketing platforms and CRM knowledge.
- Content creation, copywriting, and visual storytelling.
- Analytical skills; ability to interpret data and translate insights into action.
- Vendor and agency management; cross‑functional collaboration.
- Project management, prioritization, and compliance with budgets and timelines.
- Strong communication and mentorship capabilities.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Business, Communications, or related field (equivalent experience may substitute).
- Optional certifications: Meta Blueprint, Google Ads, Amazon Advertising, HubSpot Marketing, or analytics certificates.
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Louisville, United states
Hybrid
Mid level
09-12-2025