Dole Packaged Foods

www.dolesunshine.com

1 Job

1,771 Employees

About the Company

We deliver high-quality fresh and packaged fruit with positive impact on people, planet and prosperity.

Listed Jobs

Company Name: Dole Packaged Foods
Job Title: Manager, Shopper Marketing
Job Description: **Job Title**: Manager, Shopper Marketing **Role Summary**: Lead shopper marketing strategy development and execution for key retail partners, aligning campaigns with brand objectives, retail requirements, and sales goals. Drive in-store activation strategies, collaborate cross-functionally, and optimize campaign performance through data analysis and budget management. **Expectations**: Deliver measurable sales impact through innovative shopper engagement initiatives, ensure timely execution of campaigns within budget, and foster strong retailer and agency partnerships. **Key Responsibilities**: - Develop and execute shopper marketing strategies to enhance in-store consumer engagement and sales. - Coordinate with sales, brand, and media teams to align campaigns with broader marketing objectives. - Tailor shopper plans to retail partner needs, including calendar alignment and point-of-purchase optimization. - Design and refine activation tactics (e.g., media, in-store experiences) to drive conversions and stay ahead of retail trends. - Collaborate with retailer marketing teams to execute campaigns per timelines, budgets, and shopper goals. - Oversee agency and vendor relationships, managing SOWs and ensuring quality/delivery for initiatives. - Analyze campaign performance, track ROI, and translate insights into improvement strategies. - Own and manage full budget lifecycle (planning, tracking, reconciliation) with finance stakeholders. **Required Skills**: - Strategic shopper marketing planning and execution - Cross-functional collaboration (sales, brand, media) - Retail partnership management and negotiation - Budget oversight and financial compliance - Analytical campaign evaluation (ROI, test & learn) - Agency/vendor management - Innovation in in-store activation tactics **Required Education & Certifications**: - Bachelor’s degree in marketing, business, or related field. - Proven experience in shopper marketing or retail-focused roles. - Preferred: Certification in project management (CAPM/PMP) or digital marketing.

Westlake village, United states

On site

31-12-2025