- Company Name
- Hexiosec
- Job Title
- Senior Marketing Manager
- Job Description
-
Job Title: Senior Marketing Manager
Role Summary:
Lead and execute B2B marketing strategy for a cybersecurity SaaS, driving demand generation, pipeline growth, and brand positioning through data‑driven campaigns, high‑quality content, and marketing automation.
Expectations:
- 5+ years of B2B marketing in cybersecurity or SaaS with proven demand‑gen results.
- Strategic thinker who can translate vision into actionable, measurable campaigns.
- Self‑starter who works autonomously yet collaborates closely with Sales, Product, and Engineering.
- Comfortable using marketing technology, analytics, and AI tools to scale initiatives.
Key Responsibilities:
- Develop and implement integrated marketing plans that accelerate pipeline and revenue.
- Own campaign execution, budgeting, and performance optimisation across owned, earned, and paid channels.
- Produce persuasive content (videos, blogs, case studies, graphics) that simplifies complex technical concepts.
- Manage HubSpot workflows, automations, dashboards, and lead scoring.
- Coordinate MQL → SQL hand‑over with Sales to ensure seamless conversion.
- Track, analyse, and report on KPIs (traffic, engagement, conversion, pipeline lift).
- Leverage AI and marketing tech to increase content volume and campaign efficiency.
- Provide thought leadership and market insights to influence product positioning and messaging.
Required Skills:
- B2B demand‑generation strategies & execution in cybersecurity/SaaS.
- Strategic planning, budgeting, and campaign optimisation.
- Copywriting, storytelling, and technical communication.
- HubSpot administration, LinkedIn advertising, and marketing analytics.
- Data‑driven decision making, A/B testing, and performance reporting.
- Marketing automation, AI‑powered content creation, and digital ad optimisation.
- Web design/UI fundamentals (bonus).
- Event planning & community‑building experience (bonus).
- Strong organisational, creative, and execution focus.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Preferred certifications: HubSpot Inbound Marketing / Marketing Software, Google Analytics, or comparable marketing tech credentials.
Cheltenham, United kingdom
Hybrid
Senior
22-12-2025