LG Electronics France

About the Company

LG Electronics est un leader mondial et un innovateur en technologie dans l'électronique grand public et professionnelle. Repoussant toujours plus loin les limites de la technologie avec des produits intégrant l’intelligence artificielle, l’entreprise crée des appareils multifonctionnels et haut de gamme dotés d’un design remarquable. En France, LG est représenté à travers 5 divisions: Home Entertainment (TV et Audio Vidéo), Home Appliances (Electroménager), Information Technology (Moniteurs et Video projecteurs), Information Display (Ecrans à affichage dynamiques et TV professionnelle) et Air Solutions (Solutions de chauffage et climatisation). Life’s Good !

Listed Jobs

Company Name

LG Electronics France

Job Title

ALTERNANCE - Assistant Brand Marketing - H/F

Job Description

Job Title Assistant Brand Marketing (Apprenticeship) Role Summary Support the B2B Eco Solution Brand Marketing team in executing a 360° marketing plan across all product categories. Collaborate with internal LG departments and external partners to create, adapt, and disseminate marketing materials, monitor promotional activities, and manage digital assets. Expectations - Current or final‑year master’s student with a focus on marketing or sales. - One prior internship in a corporate setting; experience in marketing is an advantage. - Autonomous, proactive, and able to manage multiple tasks in a fast‑paced environment. - B2–C1 proficiency in English and French. Key Responsibilities 1. Marketing Communication - Develop and implement 360° marketing plans. - Produce and localize content (videos, visuals, statistics). - Ensure brand consistency across channels and obtain legal approvals for all materials. - Translate product and marketing documentation from English to French. 2. Promotional Marketing - Plan and execute promotional actions, prepare agency briefs. - Design communication kits (POS, kakemonos, totems). - Update product sheets, leaflets, brochures, and catalogues for B2C/B2B. - Coordinate with partner retailers and field teams; monitor competitor promotions. 3. Digital - Create and adapt digital assets for media and e‑retail campaigns. - Track digital trends and sector innovations. - Produce monthly newsletters for partner distribution. - Write blog posts for the B2B website and maintain the product database (FABDIS). 4. Internal Communication - Share product updates with internal stakeholders and track performance metrics. Required Skills - Strong organizational and multitasking abilities. - Excellent interpersonal skills and teamwork orientation. - Proficient in PowerPoint, Excel, and Canva (graphic creation). - Detail‑oriented with a problem‑solving mindset. - Effective written and verbal communication in English (B2–C1) and French. Required Education & Certifications - Master’s degree (or final year) in Marketing, Sales, Business Administration, or related field. - No specific certifications required; familiarity with marketing tools and digital platforms preferred.

Courbevoie, France

Hybrid

24-12-2025