- Company Name
- GNB Partnership
- Job Title
- Mobile App Marketing Data Analyst
- Job Description
-
**Job Title:** Mobile App Marketing Data Analyst
**Role Summary:**
Analyzes and interprets data from mobile app marketing campaigns to drive user acquisition, retention, and revenue growth. Provides actionable insights and performance reports to optimize marketing spend and improve ROI in a fast‑paced iGaming environment.
**Expectations:**
- Deliver accurate, timely analysis of campaign performance.
- Translate data insights into clear recommendations for marketing teams.
- Maintain high data quality and ensure compliance with privacy regulations.
- Collaborate cross‑functionally with product, growth, and finance stakeholders.
**Key Responsibilities:**
- Collect, clean, and integrate data from attribution platforms, ad networks, analytics tools, and internal databases.
- Build and maintain dashboards/reports (e.g., Tableau, Power BI) to monitor KPIs such as CAC, LTV, ROI, churn, and ARPU.
- Conduct cohort, funnel, and A/B test analyses to evaluate acquisition and retention strategies.
- Perform statistical modeling and predictive analysis to forecast campaign outcomes and user behavior.
- Identify optimization opportunities and present data‑driven recommendations for media buying, creative, targeting, and budget allocation.
- Develop automated reporting pipelines using SQL, Python/R, and ETL tools.
- Monitor data integrity, troubleshoot anomalies, and ensure adherence to GDPR/CCPA standards.
**Required Skills:**
- Proficiency in SQL and data manipulation.
- Strong analytical skills with experience in Python or R for statistical analysis.
- Expertise in mobile attribution (e.g., Adjust, AppsFlyer), Google Analytics, Firebase, and ad‑network reporting.
- Data visualization skills (Tableau, Power BI, Looker, or similar).
- Understanding of key mobile marketing metrics (CPI, CPA, LTV, retention, churn).
- Ability to communicate complex findings to non‑technical audiences.
- Detail‑oriented, problem‑solver mindset with a passion for the iGaming or mobile entertainment sector.
**Required Education & Certifications:**
- Bachelor’s degree in Data Science, Statistics, Marketing Analytics, Business, Computer Science, or a related field.
- Preferred: certifications such as Google Analytics Individual Qualification, Adjust/AppsFlyer Mobile Measurement Partner, or similar.