LG Electronics Canada

1 Job

219 Employees

About the Company

At LG, innovation is the foundation of everything we do. We make products and services that make lives better, easier, and happier through increased functionality and fun. Put simply, we make “Life Good” – from home appliances, consumer electronics and vehicle components to business innovations in digital signage, air conditioning and solar.

Listed Jobs

Company Name: LG Electronics Canada
Job Title: Salesforce Email Marketing Specialist
Job Description: **Job Title** Salesforce Email Marketing Specialist **Role Summary** Design, build, test, and deploy email marketing campaigns using Salesforce Marketing Cloud (SFMC) to drive engagement and conversion, while ensuring compliance with data privacy regulations and delivering actionable analytics. **Expectations** - Deliver measurable email marketing results (open rates, CTR, conversions). - Maintain high email deliverability and data hygiene. - Collaborate cross‑functionally with marketing, design, and product teams. **Key Responsibilities** 1. Develop, execute, and optimize email campaigns in SFMC (Email Studio, Journey Builder, Automation Studio). 2. Segment audiences, create dynamic content, and use AMPscript for personalization. 3. Manage the full campaign lifecycle: creative briefing, template design, deployment, and performance reporting. 4. Conduct A/B and multivariate testing to improve key performance metrics. 5. Ensure compliance with CAN‑SPAM, GDPR, and other data‑privacy laws. 6. Monitor campaign metrics, analyze results, and provide insights for continuous improvement. 7. Maintain data hygiene and oversee CRM integrations and automations. **Required Skills** - 2–4+ years of email marketing experience, preferably with Salesforce Marketing Cloud. - Strong understanding of email best practices, segmentation, and deliverability. - HTML/CSS knowledge for email template customization. - Analytical mindset; ability to interpret campaign data and generate insights. - Excellent attention to detail, organizational, and project‑management abilities. **Required Education & Certifications** - Bachelor’s degree in Marketing, Communications, or a related field. - Salesforce Marketing Cloud Email Specialist Certification (preferred but considered a required credential in this role).