- Company Name
- JRoss Retail Recruiters
- Job Title
- Director of Marketing - Apparel
- Job Description
-
Job Title: Director of Marketing – Apparel
Role Summary: Lead the development and execution of integrated brand, digital, and in‑store marketing strategies for a specialty apparel retailer, ensuring consistent brand voice, commercial growth, and customer engagement across multichannel platforms.
Expectations: Deliver measurable brand awareness and sales impact; maintain brand authenticity; meet budget and timeline targets; provide data‑driven insights to optimize campaigns; cultivate a collaborative, results‑focused marketing team and cross‑functional relationships.
Key Responsibilities:
- Design and roll out end‑to‑end marketing strategies aligned with business goals.
- Lead concept‑to‑launch brand campaigns, ensuring clarity, consistency, and authenticity.
- Manage in‑store marketing initiatives across multiple locations to enhance customer experience.
- Supervise planning, creative development, execution, and post‑campaign analysis for the marketing team.
- Partner with finance on budgeting, forecasting, and spend tracking.
- Build analytics dashboards, interpret performance data, and recommend next steps.
- Update brand positioning, guidelines, and tone while preserving unique brand identity.
- Track consumer trends, seasonal cycles, and market shifts impacting specialty apparel.
- Collaborate with merchandising, e‑commerce, and retail operations for alignment.
- Coach and hold the marketing team accountable for quality and results.
Required Skills:
- Minimum 3 years of hands‑on Shopify experience.
- Strong command of digital marketing platforms, social media, Google Analytics, and CRM systems.
- Proven leadership, project management, and decision‑making abilities.
- Analytics‑driven mindset with proficiency in translating data into actionable insights.
- Hands‑on content creation and brand storytelling experience.
- Excellent communication, problem‑solving, and teamwork.
- Customer‑first, results‑driven retail marketing approach.
- Experience in apparel or specialty retail highly preferred.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Business, or related field.
- Relevant certifications (e.g., Google Analytics, Shopify Certified, Digital Marketing) are desirable.