- Company Name
- Bizzdesign
- Job Title
- Product Marketing Manager
- Job Description
-
Job title: Product Marketing Manager
Role Summary:
Lead global positioning and go‑to‑market (GTM) strategy for a multi‑product SaaS platform. Own global messaging, engage C‑level stakeholders, and enable sales across 4 languages and multiple regions, ensuring consistency and driving adoption.
Expectations:
* Deliver strategic depth while maintaining operational intensity.
* Influence product roadmap without direct authority.
* Tailor and maintain messaging across four languages (English, German, French, Dutch) and diverse enterprise markets.
* Represent the organization before executives, customers, analysts, and partners.
Key Responsibilities:
* Own global product messaging, positioning, and differentiation for enterprise‑grade SaaS solutions.
* Conduct advanced competitive intelligence, market landscape analyses, and segmentation studies globally.
* Architect GTM strategies for major releases, multi‑product initiatives, and cross‑portfolio launches.
* Create high‑impact sales enablement assets (pitch decks, battlecards, objection handling, ROI tools).
* Translate complex technical concepts into business value for C‑level audiences.
* Partner with Product Management to influence roadmap strategy using market data and customer insights.
* Support global campaigns with precise, region‑specific product messaging.
* Present to internal leadership, enterprise customers, and external audiences.
* Analyze customer behavior, industry shifts, and product performance to refine GTM strategies.
* Ensure consistent messaging across all markets (19+ countries).
Required Skills:
* 8–10+ years of product marketing in enterprise SaaS or highly technical software.
* Proven success owning GTM for complex, multi‑product B2B SaaS platforms.
* Full professional fluency in English, German, French, and Dutch (verbal and written).
* Deep understanding of enterprise IT ecosystems (integrations, data architecture, cloud, cybersecurity, SaaS delivery).
* Strong market analysis, segmentation, competitive differentiation, and value engineering capabilities.
* Exceptional writing and communication for C‑level audiences.
* Experience leading global sales enablement.
* Ability to craft compelling narratives from technical capabilities.
* Proficiency with PMM and GTM tools (Salesforce, HubSpot, Pendo, Productboard, Highspot, etc.).
Required Education & Certifications:
* Bachelor’s degree in Marketing, Business, Engineering, or related field (master’s preferred).
* Product marketing or GTM certifications (e.g., Certified Product Manager, HubSpot Academy, etc.) accepted.