Hawkeye

1 Job

105 Employees

About the Company

We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available. We're subject matter experts in three key areas: Strategy & Insights - Strategic visioning and planning - Positioning, branding and messaging strategy - Acquisition, retention and loyalty strategy - Copy testing, benchmarking and brand tracking - Customer journeys and experience mapping Creativity & Content - Insight-based creative briefs - Full, multi-channel campaign development - Integrated content development - CRM and targeted communications - Social media and community activation and management Data Intelligence - Customer, competitive and market insights - Primary, secondary, quantitative, qualitative and ethnographic research - Database segmentation and cluster analysis - Digital technology and marketing strategy - Online customer experience / mapping and information architecture

Listed Jobs

Company Name: Hawkeye
Job Title: Salesforce Marketing Cloud Email Specialist
Job Description: **Job Title**: Salesforce Marketing Cloud Email Specialist **Role Summary**: Design, build, and optimize personalized email marketing campaigns using Salesforce Marketing Cloud (SFMC). Drive lifecycle marketing initiatives, including journeys and triggered emails, while ensuring high deliverability, compliance, and performance metrics. Collaborate with cross‑functional teams to translate marketing strategy into effective email experiences. **Expectations**: - 2–4 years of hands‑on SFMC experience. - Proficiency in HTML email development with Ampscript, SQL, data extensions, and Analytics Builder. - Strong analytical mindset with ability to segment data, automate workflows, and report on results. - Detail‑oriented, self‑motivated, and able to manage multiple projects in a fast‑paced environment. **Key Responsibilities**: 1. Produce and ship responsive HTML email templates across lifecycle stages. 2. Create, configure, and maintain SFMC Journeys, Automations, CloudPages, and landing pages. 3. Segment audiences using data extensions and advanced SQL queries. 4. Test email builds with tools such as Litmus; troubleshoot rendering and deliverability issues. 5. Analyze campaign performance, generate insights, and present findings to stakeholders. 6. Work closely with creative, copy, and strategy teams to align content with brand guidelines. 7. Apply technical best practices for email deliverability and governance. 8. Coordinate project deliverables, timelines, and documentation. **Required Skills**: - Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio). - HTML/CSS for email, Ampscript programming. - SQL/Query Activities and data extension management. - Email testing & debugging (Litmus or equivalent). - Adobe Creative Suite (Photoshop, etc.) for asset preparation. - Strong written and verbal communication; presentation proficiency. - Experience with reporting tools, analytics dashboards, and stakeholder collaboration. **Required Education & Certifications**: - Bachelor’s degree in Marketing, Communications, Computer Science, or related field (preferred). - Salesforce Marketing Cloud Email Specialist or Marketing Cloud Consultant certification (preferred). ---