- Company Name
- Webflow
- Job Title
- Marketing Lead, EMEA
- Job Description
-
Job Title: Marketing Lead, EMEA
Role Summary: Lead the EMEA demand generation strategy for a global AI-native digital experience platform, driving qualified pipeline and revenue through integrated inbound, outbound, and field programs aligned with global GTM goals.
Expactations:
- Own and execute a multi‑channel demand generation roadmap targeting enterprise and mid‑market accounts.
- Deliver measurable pipeline growth (MQLs, SQLs, sales‑accepted opportunities) and revenue targets.
- Maintain strong alignment with Sales, RevOps, Brand, and Product marketing teams.
- Lead continuous optimization of the funnel and execution of data‑driven experiments.
Key Responsibilities:
- Define and implement the regional demand strategy aligned with global GTM objectives.
- Design, launch, and manage end‑to‑end campaigns across paid media, content syndication, ABM, email, and events.
- Localize global messaging for EMEA markets, ensuring cultural relevance and language accuracy.
- Analyze funnel performance, identify gaps, and apply attribution modeling to refine tactics.
- Build and maintain live dashboards of KPIs (MQL, SQL, SAO, revenue).
- Run rigorous A/B and multivariate tests; iterate successful experiments at scale.
- Collaborate closely with Sales, Sales Development, Enablement, RevOps, and Global Marketing.
- Stay current on demand, digital, and AI innovations; recommend new tools and approaches.
- Ensure all programs meet enterprise‑grade security, compliance, and brand guidelines.
Required Skills:
- 7+ years of B2B demand generation experience, preferably in SaaS/technology with successful EMEA track record.
- Proven expertise in CRM (Salesforce), marketing automation (Marketo, HubSpot, etc.), and analytics (Tableau, Power BI).
- Strong data‑driven mindset with ability to interpret funnel metrics (MQL → SQL → SAO), attribution models, and ROI analysis.
- Experience leading AI‑driven experiments and workflows.
- Excellent cross‑functional collaboration, communication, and stakeholder management.
- Fluency in French, German, or another major European language is a plus.
Required Education & Certifications:
- BA/BS degree (or equivalent professional experience).
- Relevant certifications in marketing technology (e.g., Salesforce Certified Marketing Cloud Administrator, Marketo Certified Expert, Tableau Desktop Specialist) are advantageous.