- Company Name
- Computacenter
- Job Title
- Marketing Specialist
- Job Description
-
**Job Title:** Marketing Specialist
**Role Summary:**
Bridge between Computacenter’s Group Development teams and the local Netherlands/Belgium business. Execute integrated, multi‑channel marketing campaigns by repurposing corporate content, ensuring brand consistency, and driving measurable engagement that supports sales cycles, including ABM initiatives.
**Expectations:**
- Execute end‑to‑end multi‑channel campaigns (email, social, web, intranet, newsletters, events, webinars).
- Collaborate with Group Development, Partner Management, Sales, Country Marketing, and agencies.
- Manage timelines, approvals, quality control, and reporting.
- Utilize Salesforce Marketing Cloud/Pardot and other digital tools to track engagement and generate insights.
**Key Responsibilities:**
1. Plan and launch integrated campaigns following Group Guidelines (audiences, objectives, messaging, KPIs, timing).
2. Optimize the use of the Marketing Development Fund in partnership with Vendor / Partner Management.
3. Adapt and localize Group content (stories, portfolio, sustainability, social assets) for Dutch/English audiences; brief micro‑assets when needed.
4. Select and operate appropriate channels (Intranet, Viva Engage, SharePoint, LinkedIn, corporate web) and schedule publishing.
5. Coordinate day‑to‑day project activities: milestones, checklists, approvals, quality checks with cross‑functional stakeholders.
6. Define KPI metrics (reach, engagement, qualified traffic, contact interactions, pipeline influence), deliver clear reports, and recommend optimizations.
7. Support event and webinar life‑cycle: pre‑event teasers, CTA, post‑event nurturing, replay/highlight amplification.
8. Maintain brand and governance compliance across all assets and channels.
**Required Skills:**
- 2–4 years B2B marketing experience (IT/services preferred).
- Strong knowledge of ABM and sales‑enablement concepts.
- Excellent project and stakeholder management with tight deadline execution.
- Bilingual copy‑editing and localization skills in Dutch and English (French an advantage).
- Proficiency with Salesforce Marketing Cloud/Pardot, email/marketing automation, web/CMS, social scheduling tools, PowerPoint, and data reporting (Excel/Power BI).
- Detail‑oriented, quality‑driven, customer‑focused mindset.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Certification in Salesforce Marketing Cloud or Pardot (preferred).