- Company Name
- The Economist
- Job Title
- Marketing Lead (12 month FTC)
- Job Description
-
**Job Title**
Marketing Lead (12 month FTC)
**Role Summary**
Lead marketing efforts for a portfolio of large‑scale trade events, driving delegate acquisition and sponsorship revenue. Own campaign strategy, budgeting, and performance measurement while managing a junior marketer and coordinating with external partners and internal teams.
**Expectations**
- Deliver measurable ROI on event marketing spend.
- Manage all campaign budgets and timelines single‑handed.
- Mentor a junior marketing executive.
- Build and nurture relationships with media partners, agencies, and industry associations.
- Use data analytics and marketing platforms to optimise campaigns continuously.
**Key Responsibilities**
- Design and execute multi‑channel marketing campaigns (email, print, telemarketing, social media, PPC, etc.) for trade events.
- Develop and monitor budgets, timelines and key performance indicators.
- Train, coach, and evaluate junior marketing staff.
- Analyse campaign data (Google Analytics, Eloqua, Marketo, Salesforce, Cvent, etc.) to refine strategies.
- Negotiate and manage media partnerships, including outreach, barter, and tracking.
- Collaborate with digital marketing agencies on paid media effectiveness.
- Coordinate front‑end creative production and back‑end support for all event marketing assets.
- Liaise across sponsorship, programming and operations teams to align marketing with business objectives.
- Create and implement social media strategies tailored to event audiences.
- Produce content marketing to generate leads and sustain year‑round engagement.
- Ensure contractual marketing obligations with external clients are met.
**Required Skills**
- Minimum 3 years experience in events marketing.
- Strong understanding of the customer journey, acquisition processes and digital marketing channels.
- Proficiency with marketing‑automation and analytics platforms (e.g., Google Analytics, Eloqua/Marketo, Salesforce, Cvent).
- Familiarity with back‑end website editing (WordPress) and paid‑media tools.
- Excellent communication, stakeholder management and negotiation abilities.
- High attention to detail, proofreading and organisational skills.
- Innovative, curious about new marketing strategies and comfortable with emerging technologies.
- Ability to work independently and manage multiple simultaneous projects.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Certifications in digital marketing, analytics, or event management (e.g., Google Analytics IQ, Salesforce Certified Marketing Cloud, Cvent Certified Administrator) preferred.