Estes Industries, LLC

About the Company

Estes Industries was founded in 1958 by Vern and Gleda Estes and found a home soon after in Penrose, Colorado (the model rocket capital of the world). Through more than six decades of hard work and innovation, Estes has grown to be the leading manufacturer of model rocket engines, kits and accessories.

As of April 2018, Estes Industries is once again a family-run business, committed to enabling safe, successful flights for customers everywhere, from their backyards and school yards to worlds beyond.

Our team is proud to be part of the Estes legacy, as rocketry has always been part of our history as engineers, rocketeers, and designers. Estes continues to the ignite imagination of each new generation. Our vision is to be the best model rocket company on the planet.

Listed Jobs

Company Name

Estes Industries, LLC

Job Title

Marketing Strategist (Performance & Growth)

Job Description

Job Title: Marketing Strategist (Performance & Growth) Role Summary: Drive revenue growth through performance marketing across D2C, B2B, and Education channels. Focus on campaign execution, optimization, and data-driven decision-making to achieve ROI targets. Expectations: Achieve revenue goals; improve campaign efficiency (ROAS, CAC/CPA); increase conversion rates; deliver consistent campaign output; align marketing with business priorities. Key Responsibilities: - Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, and LinkedIn. - Manage email marketing campaigns and automated flows via Klaviyo. - Coordinate promotional calendars and campaigns for multiple business segments. - Partner with internal teams to implement conversion strategies and landing page updates. - Monitor weekly performance, conduct structured testing, and produce KPI reports (conversion rate, ROAS, traffic, revenue). - Collaborate with Sales and cross-functional teams for aligned execution. Required Skills: - 5+ years in performance marketing, e-commerce, or growth marketing. - Proven expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager. - Hands-on use of Shopify, GA4, Power BI for analytics. - Experience with Klaviyo (or equivalent) for email campaigns and automation. - Strong understanding of funnel metrics (ROAS, CAC, conversion rate, AOV, retention). - Proficiency in creating marketing assets with Canva. - Data-driven approach to testing and optimization; ability to identify underutilized growth opportunities. Required Education & Certifications: Bachelor’s degree in Marketing, Business, or related field.

Penrose, United states

On site

Mid level

24-02-2026