ALIX OF BOHEMIA

About the Company

A well-traveled collection of vintage textiles and the spontaneous purchase of a sewing machine led to Alix Verley Pietrafesa making garments during her art history studies in Scotland. She created what she wanted to wear: original, handmade garments inspired by the women in her family, the rebellious 1970s, and the Bohemians of post-war Paris.

Alix of Bohemia formally started in London, 2012 when people began buying the jackets Alix created off her back. Over the course of a decade Alix learned her craft by designing and tailoring over 2,500 bespoke one-of-a-kind pieces.

Staying true to her hand-focused approach by working closely with artisans, Alix began making seasonal collections in 2018. Pieces are made using, and thereby supporting the continuation of old production processes.

Hand embroidery, hand weaving, hand quilting, and hand printing from India to Guatemala, Portugal to the United States, are features in her collections. We only use natural fibers so garments to get better with every wash, like a pair of jeans.

Born in New York, Alix comes from family of textile makers and artists. Today, Alix and her partner Sebastian run Alix of Bohemia together. The collections are designed in their New York studio with a focus on creativity and hand processes.

Listed Jobs

Company Name

ALIX OF BOHEMIA

Job Title

Senior Marketing Coordinator

Job Description

**Job Title**: Senior Marketing Coordinator **Role Summary**: Lead digital marketing initiatives for a luxury fashion brand, focusing on social media, e-commerce, and brand storytelling to drive growth and maintain a cohesive luxury brand image. **Expectations**: - 2–4 years in social media, e-commerce, or digital marketing (luxury/fashion preferred). - Detail-oriented with strong organizational and multi-tasking abilities in a fast-paced environment. - Collaborative team player supporting cross-functional initiatives. **Key Responsibilities**: - Manage Instagram and key social platforms: schedule posts, analyze engagement, and track metrics. - Oversee Shopify product setup, including imagery, copy, pricing, and metadata accuracy. - Coordinate content calendars, influencer collaborations, and campaign asset execution. - Support e-commerce merchandising (homepage updates, product page consistency, back-end integrations). - Maintain file organization and coordinate timelines for asset delivery across teams. **Required Skills**: - Proficiency in Shopify (product setup, merchandising). - Experience with Instagram management and CRM tools (e.g., Klaviyo). - Strong visual judgment for luxury brand aesthetics and storytelling. - Analytical skills to interpret engagement data and optimize performance. - Project management abilities to align with cross-departmental calendars. **Required Education & Certifications**: - Bachelor’s degree in marketing, business, or related field (preferred but not required). - No specific certifications mandated.

New york, United states

On site

Senior

23-02-2026