- Company Name
- MOCO Boutique
- Job Title
- Social Media Manager
- Job Description
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Job Title: Social Media Manager
Role Summary:
Spearheads the planning, creation, and execution of social media content to build brand visibility and community engagement across Instagram, Facebook, TikTok, and related platforms for a fast‑moving fashion boutique.
Expectations:
- Develop and maintain a cohesive brand voice and visual style in line with the boutique’s personality.
- Manage a high‑frequency content calendar supporting daily product launches and promotions.
- Analyze metrics and adjust strategy to maximize reach, engagement, and sales.
- Collaborate with cross‑functional teams (marketing, merchandising, live sales) and external creatives.
- Operate independently in a remote, fast‑paced environment while staying organized.
Key Responsibilities:
- Plan, schedule, and publish posts, stories, captions, and multimedia across all active social channels.
- Create engaging, on‑brand content that promotes new arrivals, sales, and brand events.
- Monitor platform trends, sounds, and algorithm changes; implement timely updates to keep content fresh.
- Engage with followers through comments, direct messages, and community interactions.
- Track performance metrics (reach, engagement, conversions) and produce weekly reports with actionable insights.
- Coordinate with graphic designers, models, photographers, and other stakeholders for campaign assets.
- Support campaign and launch planning, aligning social tactics with product roll‑outs.
Required Skills:
- Deep knowledge of current social media platforms, tools, and trends.
- Strong written communication, storytelling, and visual editing abilities.
- Proficiency with scheduling tools (e.g., Buffer, Later), analytics platforms, and content planning.
- Ability to multitask, prioritize, and meet deadlines in a dynamic environment.
- Self‑motivation, initiative, and aptitude for remote collaboration.
- Passion for fashion, e‑commerce, and community engagement.
- Experience with Shopify, CommentSold, or similar e‑commerce systems is a plus.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Communications, or related field, or equivalent professional experience.
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