- Company Name
- Sonoma County Tourism
- Job Title
- Manager, Destination Sales (Potential for Senior Role)
- Job Description
-
**Job Title:** Manager, Destination Sales (Potential for Senior Role)
**Role Summary:**
Lead the promotion of Sonoma County as a premier destination for groups, meetings, and special events. Drive lead acquisition, conversion, and partnership development to meet organizational KPIs, with the opportunity for advancement to Senior Manager.
**Expectations:**
- Achieve sales targets and KPI metrics, including inbound lead follow‑up, conversion rates, and partnership ROI.
- Demonstrate proactive prospecting and market expansion with new and existing accounts.
- Execute high‑impact trade shows, events, and familiarization trips, ensuring compelling client engagement.
- Maintain a partnership-first mindset, collaborating with local industry partners and key planners.
- Operate efficiently within CRM, RFP, and booking platforms, ensuring accurate record‑keeping and timely responses.
**Key Responsibilities:**
- Coordinate inbound lead distribution, follow‑up, and status tracking across the sales team.
- Identify and develop new market opportunities, partnerships, and promotional initiatives.
- Organize and attend sales blitzes, trade shows, client events, site inspections, and FAM tours.
- Create branded presentations, sales communications, positioning strategies, and follow‑up materials.
- Manage CRM activities: capture leads, track interactions, and generate reports.
- Handle RFPs and leads via phone, virtual meetings, email, and in‑person interactions.
- Build and maintain relationships with lodging properties, attractions, wineries, DMCs, and other partners.
- Provide destination insights, stay updated on new developments, and adjust positioning accordingly.
- Conduct site inspections and coordinate itineraries for client visits.
- Assist with quarterly sales team events and partner mixers.
**Required Skills:**
- Excellent verbal and written communication.
- Strong sales acumen with proven lead generation and conversion ability.
- Advanced CRM (e.g., Salesforce) and Proposal/Booking platform proficiency (Cvent, etc.).
- Event planning and logistics coordination.
- Relationship building with industry professionals, planners, and community partners.
- Self‑motivated, high energy, partner‑first mindset.
- Analytical mindset for tracking performance metrics and reporting.
- Ability to travel for events and site visits.
**Required Education & Certifications:**
- Bachelor’s degree in Business, Hospitality, Marketing, or related field.
- Professional sales or hospitality certifications (e.g., Certified Meeting Professional, Travel Industry Certifications) preferred but not mandatory.
Santa rosa, United states
Hybrid
Senior
16-03-2026