- Company Name
- Deel
- Job Title
- Senior GTM Enablement Manager (Product)
- Job Description
-
**Job Title**
Senior GTM Enablement Manager (Product)
**Role Summary**
Owns end‑to‑end enablement for all IT product releases, ensuring Sales, Customer Success, OBM, Support, and Implementation teams are prepared to sell, implement, and support the IT product vertical. Acts as the bridge between Product, Marketing, and functional GTM teams to align messaging, documentation, and training, driving measurable adoption, revenue, and retention.
**Expactations**
- Deliver high‑quality enablement materials (decks, e‑learning, playbooks) that translate complex technical concepts into actionable, role‑specific learning.
- Maintain readiness calendars and coordinate cross‑functional launch plans for all product releases.
- Build data‑driven enablement programs targeting adoption gaps, retention, and upsell opportunities.
- Provide regular reporting on enablement progress, adoption metrics, and impact to Product and Enablement leadership.
- Foster close collaboration with Product, PMs, PMMs, and functional enablement leaders to ensure consistent product narratives and priorities.
**Key Responsibilities**
- Own end‑to‑end enablement for IT product launches and updates.
- Coordinate readiness calendars, cross‑functional launch plans, and enablement timelines.
- Design and develop enablement assets (decks, e‑learning, microlearning, playbooks, technical walkthroughs).
- Serve as product SME for Sales, CS, OBM, Support, and Implementation teams.
- Partner with functional enablement to reinforce product positioning, ICP clarity, and value realization.
- Analyze product usage and customer feedback to identify adoption gaps and create targeted initiatives.
- Conduct root cause analyses of workflow/process issues, and develop assets reducing errors and improving operational consistency.
- Maintain alignment with Product, IT Product GM, PMs, PMMs, and functional enablement leaders.
- Report on enablement progress, adoption metrics, and business impact.
**Required Skills**
- 5+ years in GTM enablement, sales engineering, product enablement, technical program management, or product operations.
- Experience enabling technical/IT admin‑focused products (identity & access management, provisioning, device management, SSO/SAML, security workflows).
- Deep understanding of GTM teams (Sales, CS, OBM, Support) and revenue‑driving motions.
- Ability to translate complex technical concepts into simple, role‑specific learning.
- Design or co‑create enablement content, including microlearning and technical walkthroughs.
- Strong project management, prioritization, and multitasking skills.
- Excellent communication, facilitation, and stakeholder‑management abilities.
**Required Education & Certifications**
- Bachelor’s degree in Business, Marketing, Computer Science, or related field.
- Optional certifications in Product Management, Enablement, or Technical Training.