- Company Name
- Cohere
- Job Title
- Social Content Creator
- Job Description
-
**Job Title**
Social Content Creator
**Role Summary**
Create, strategize, and manage engaging social media content for a technology-focused AI organization, driving brand visibility across platforms such as X, LinkedIn, and emerging channels.
**Expectations**
- 3–5 years of social media content creation experience, preferably in tech or similar high‑growth environment.
- Proven portfolio demonstrating platform‑specific strategies and measurable audience growth.
- Ability to produce end‑to‑end content: copy, visuals, and short videos.
- Strong analytical mindset to interpret social metrics and iterate tactics.
**Key Responsibilities**
- Develop and execute tailored content plans for each platform, maintaining a consistent yet platform‑specific brand voice.
- Produce diverse content types (text, images, video) optimized for optimal engagement and reach.
- Identify and leverage emerging trends and platform features to keep content fresh and relevant.
- Employ AI‑powered tools for ideation, generation, and performance analysis.
- Collaborate with Design, Marketing, Product, PR, and other teams to align social initiatives with overarching campaigns and product launches.
- Pioneer presence on new social channels, designing experimental formats and strategies.
- Monitor analytics dashboards, refine content approaches, and report on key performance indicators.
**Required Skills**
- Copywriting and creative storytelling across digital formats.
- Visual asset creation (photo, illustration, short video) or strong workflow with designers.
- Strategic thinking: trend identification, audience segmentation, performance interpretation.
- Proficiency with scheduling, publishing, and analytics tools (e.g., Hootsuite, Buffer, native platform insights).
- Experience with AI content‑generation tools (e.g., Midjourney, ChatGPT, DALL‑E, or similar).
- Excellent collaboration and communication in cross‑functional teams.
- Adaptability to new platforms, formats, and evolving social media landscape.
**Required Education & Certifications**
- Bachelor’s degree in Communications, Marketing, Media Studies, Journalism, or a related field.
- Certifications in digital marketing, social media strategy, or content creation are a plus.