Midnite

www.midnite.com

1 Job

83 Employees

About the Company

Welcome to the future of betting.

Midnite is everything your current betting app isn’t, taking Sports & Casino into a new era.

For starters we’re not your grandad’s bookie, we’re putting an end to the era of old school betting apps that are crap to use and stuck in a rut. Instead of making another boring app you’ve seen a thousand times before, we figured it’s time for change.

Let’s face it, even your grandad would give us the thumbs up.

We hold our fans and players in the highest esteem. There’s nothing we won’t do to provide our kin with a casino and sportsbook that we wouldn’t rep ourselves, so here’s a betting app that finally deserves a place on your home screen.

We cover all bases with passionate individuals who go on to form stellar teams, go getters ready to build experiences that help indulge your love of the game.

We're going against the grain to make the betting industry up its game. We want you to bring a freshness like no other, a drive that can spark a change in your field. If you're ready to build a new breed of betting app, we say welcome to Midnite.

Betting done better.

Listed Jobs

Company Name: Midnite
Job Title: Senior Data Analyst
Job Description: **Job Title:** Senior Data Analyst **Role Summary:** Senior Data Analyst responsible for transforming marketing data into actionable insights and optimizing ROI in a fast‑paced startup environment. Drives measurable business outcomes through advanced analytics, experiment design, and reporting. **Expectations:** - Deliver high‑quality, data‑driven recommendations that influence marketing strategy and business decisions. - Maintain a rigorous, statistical approach to A/B testing and performance measurement. - Collaborate cross‑functionally with marketing, product, and finance teams to align analysis with revenue goals. **Key Responsibilities:** - Analyse marketing performance using predictive modelling and statistical techniques to forecast strategy impact. - Develop and maintain analytical frameworks for CAC, LTV, ROAS, churn, and other key metrics. - Own the end‑to‑end cycle of marketing experiments: design, execute, analyze, and report on A/B tests and other controlled studies. - Build and update interactive dashboards and reporting tools for stakeholders. - Conduct post‑campaign analysis, pre‑campaign planning, and audience profiling to maximise effectiveness. - Implement multi‑touch attribution (MTA) and marketing mix modelling (MMM) to optimise spend allocation. - Serve as the primary contact for all marketing reporting requests. **Required Skills:** - 5+ years of data analysis experience, preferably in startups or small companies. - Proven track record of measurable impact on cost reduction, conversion improvement, or spend optimisation. - Deep expertise in marketing metrics: CAC, LTV, ROAS, churn, etc. - Advanced SQL (data transformation, query optimisation). - Experience with BI tools (Looker preferred). - Advanced Excel for complex data manipulation. - Strong communication and presentation skills; ability to explain insights to non‑technical audiences. - Solid understanding of experimental design, statistical significance, and analytics best practices. - Exceptional attention to detail and quality focus. **Required Education & Certifications:** - Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, Data Science, or related field. - Certifications in SQL, BI platforms, or data analytics (e.g., Microsoft Certified: Data Analyst Associate, Looker Data Analyst) are a plus. ---