Groupe TF1

About the Company

Le groupe TF1 est un leader français des médias, présent dans la télévision linéaire, le streaming et la production audiovisuelle. Sa priorité est de construire un modèle lui permettant de financer durablement la meilleure offre de divertissement gratuite et d’information de qualité. Chaque mois, 58 millions de Français plébiscitent ses programmes via ses chaînes en clair, et 35 millions en streaming sur TF1+. Son pôle Studio TF1 (ex-Newen Studios), qui réunit plus de 50 sociétés et labels en France et à l’international, est un acteur référent de la production et de la distribution. #LesFrançaisEnsemble

Listed Jobs

Company Name

Groupe TF1

Job Title

Data Analyst Monétisation H/F

Job Description

**Job title** Data Analyst – Monetisation (M/F) **Role Summary** Responsible for monitoring and optimizing the monetisation performance of a streaming platform across its subscription, micro‑transaction, and advertising revenue streams. Acts as the business partner for marketing, product, and technology teams, providing actionable insights through data analysis, dashboards, and experimentation. Works within a team of two analysts under the BtoC Marketing direction. **Expectations** - Minimum 5 years of experience in marketing and data analytics focused on monetisation (subscriptions, transactions, advertising). - Solid understanding of media, entertainment, and free/premium streaming business models. - Strong analytical mindset with the ability to synthesize complex data into clear, concise recommendations. - Excellent communication skills for collaborating with cross‑functional stakeholders. - Proficiency in SQL and data‑driven decision‑making culture. **Key Responsibilities** - Analyse consumption and performance data for all monetisation pillars to identify growth levers. - Build, maintain, and validate dashboards and reports on monetisation metrics. - Design and monitor A/B tests to evaluate the impact of optimisation actions. - Develop life‑time value (LTV) models and dissect revenue contribution by pillar. - Track and assess the performance of operational action plans. - Provide data insights that inform future product and revenue‑generation initiatives. - Partner with marketing strategy and product teams to align monetisation tactics. - Champion a data‑driven, results‑oriented culture across the BtoC organisation. **Required Skills** - Advanced data analysis and modelling (SQL, statistical tools). - Experience with BI/dashboards (Tableau, Power BI, Looker, etc.). - Ability to conduct experimental design (A/B testing). - Strong quantitative and qualitative analytical capabilities. - Clear written and verbal communication; data storytelling. - Collaborative team player, comfortable across marketing, product, and tech domains. **Required Education & Certifications** - Bachelor’s or Master’s degree in Data Analytics, Statistics, Marketing, Computer Science, or related field. - Professional certifications in SQL, data analytics, or business intelligence are advantageous.

Boulogne-billancourt, France

Hybrid

Mid level

17-12-2025

Company Name

Groupe TF1

Job Title

Data Analyst TF1 PUB H/F

Job Description

Job Title: Data Analyst – Growth & Automation Role Summary Data Analyst responsible for extracting insights from ad‑serving logs, developing real‑time KPI monitoring, and creating rapid‑deployment automation to enhance the performance of a multi‑channel advertising inventory. Works within a cross‑functional team to support pricing strategy, inventory management, and data‑science product development. Expectations - Deliver actionable analyses and automation within an agile framework, often under one‑week cycles. - Translate business objectives into data solutions that directly impact revenue growth. - Collaborate closely with business, product, and data‑science stakeholders. Key Responsibilities 1. Analyze ad‑serving logs (FreeWheel) to optimize fill rate, viewability, ad pressure, and user experience. 2. Design, implement, and maintain real‑time KPI dashboards, alerting, and monitoring across the digital network, detecting anomalies and tracking ad pressure discrepancies. 3. Co‑develop data‑science features with the DATECH team for forecasting and automation products. 4. Build and deploy rapid automation solutions to improve operational efficiency and commercial agility. 5. Provide analytical support for inventory, pricing strategy, and digital asset management initiatives. Required Skills - Strong expertise in Snowflake (large‑volume data) and Databricks (PySpark). - Advanced SQL and Python (pandas, scikit‑learn) skills. - Experience with data visualization tools; Power BI knowledge is a plus. - Ability to translate business needs into technical solutions and deliver within tight deadlines. - Excellent communication and stakeholder‑management abilities. Required Education & Certifications - Bachelor’s (or higher) degree in Data Science, Statistics, Computer Science, or a related quantitative field. - Professional certifications in SQL, Snowflake, or Databricks preferred but not mandatory.

Boulogne-billancourt, France

Hybrid

17-12-2025

Company Name

Groupe TF1

Job Title

Responsable Growth Marketing - TF1 PUB H/F

Job Description

**Job Title:** Growth Marketing Manager (B2B) **Role Summary:** Lead the development and execution of an innovative growth marketing strategy to acquire and retain small‑and‑medium enterprise (SME) clients for a new B2B advertising platform. Define the customer journey, select acquisition levers, set KPIs, and collaborate with acquisition, tech, and content teams to drive continuous improvement. **Expectations:** - Design and implement data‑driven acquisition and retention programs that meet budget and ROI targets. - Build and maintain segmentation, automation, and reporting frameworks. - Act as the primary liaison between marketing, product, and IT to translate business needs into technical specifications. **Key Responsibilities:** 1. **Acquisition:** Identify, activate, and optimize B2B digital acquisition channels; manage spend; analyze funnel performance for continuous improvement. 2. **Retention:** Create B2B client segmentation; run automation campaigns (email, retargeting, LinkedIn, push); nurture prospects and existing customers. 3. **Content:** Define content needs for SME audience; coordinate production with creative teams; monitor audience engagement metrics. 4. **Analytics & Reporting:** Establish KPI dashboard; track performance; provide actionable insights to adjust tactics. 5. **Tech Interface:** Draft requirement specifications; work closely with IT on the unified B2B portal and marketing automation tools; ensure privacy (GDPR) compliance. **Required Skills:** - Minimum 3 years growth marketing experience with proven acquisition & retention results (B2B experience a plus). - Strong analytical mindset; ability to translate data into strategy. - Entrepreneurial, proactive, and creative approach to testing new tactics. - Project management competence; able to handle multiple initiatives simultaneously. - Proficiency with digital marketing tools: Google Ads/Analytics, Salesforce CRM, BI platforms, LinkedIn Ads, marketing automation suites; knowledge of privacy/GDPR regulations. **Required Education & Certifications:** - Bachelor’s degree in Marketing, Business, Data Analytics, or related field (Master’s preferred). - Relevant certifications (e.g., Google Analytics, Google Ads, Salesforce, HubSpot, or similar) are advantageous.

Boulogne-billancourt, France

Hybrid

Junior

05-01-2026

Company Name

Groupe TF1

Job Title

Responsable Partenariats New Business H/F

Job Description

Job Title: New Business Partnership Manager (H/F) Role Summary Lead the development and management of strategic partnerships to accelerate adoption of a new B2B platform for SMEs. Drive end‑to‑end partnership lifecycle from identification and negotiation to execution and performance monitoring, ensuring alignment with business objectives and technical integration. Expectations - Deliver measurable partnership growth in a dynamic media/digital ecosystem. - Operate independently, managing multiple initiatives simultaneously. - Exhibit entrepreneurial mindset, proactively spotting and creating value‑added collaborations. - Maintain strong stakeholder relationships, ensuring mutual satisfaction and ongoing expansion opportunities. Key Responsibilities 1. Partner Identification & Mapping – Conduct market analysis to identify high‑potential strategic partners; prioritize based on contribution to growth and alignment with platform capabilities. 2. Negotiation & Formalization – Lead negotiations, craft partnership agreements, and define clear objectives, deliverables, and success metrics. 3. Partnership Management – Oversee ongoing partner relations, monitor goal attainment, address issues, and drive continuous improvement initiatives. 4. Technical Project Oversight – Coordinate technical integration projects linked to partnerships, ensuring timely and quality delivery. 5. KPI & Impact Measurement – Implement measurement tools, track partnership KPIs, analyze results, and report on ROI and effectiveness. 6. Cross‑Functional Collaboration – Work closely with product, marketing, data, and sales teams to align partnership activities with broader business strategies. Required Skills - 3 to 5 years experience in media or digital partnership roles. - Proven negotiation ability and experience closing strategic agreements. - Strong project management, multitasking, and problem‑solving skills. - Excellent communication, presentation, and client‑relationship skills. - Analytical mindset with competency in KPI development and performance tracking. - Entrepreneurial drive – identifies opportunities and executes creative partnership solutions. - Familiarity with local media ecosystem advantageous. Required Education & Certifications - Bachelor’s degree in Business, Marketing, Communications, or a related field. - Professional certifications in Project Management (PMP, Prince2) or Partnership Management preferred but not mandatory.

Boulogne-billancourt, France

Hybrid

Junior

05-01-2026