- Company Name
- Dext
- Job Title
- Marketing Manager - API Sales
- Job Description
-
**Job Title:** Marketing Manager – API Sales
**Role Summary:**
Lead end‑to‑end marketing for the API sales business unit, driving demand, brand positioning, and revenue growth through data‑driven initiatives across content, website, SEM, and ABM.
**Expectations:**
- Own and execute all marketing activities for the API team from concept to launch.
- Build and scale the brand, messaging, and demand strategy in a fast‑moving fintech environment.
- Deliver measurable impact on account engagement, conversion rates, and sales pipeline growth.
**Key Responsibilities:**
- Define product‑market fit, create brand positioning, and develop value propositions for technical and business audiences.
- Own website architecture, UX reviews, and landing page creation for SEO and paid campaigns.
- Plan, launch, and iterate SEM and paid search campaigns; analyze performance and optimize ROI.
- Produce high‑value content: one‑pager decks, client stories, use‑case briefs, LinkedIn posts, and reusable assets.
- Lead account‑based marketing: manage account data, craft tailored email sequences, downloadable resources, and nurture workflows.
- Coordinate webinars and thought‑leadership events, handling logistics, narrative, and promotion.
- Collaborate cross‑functionally with Product, Technical, and Sales teams to align messaging and MQL definitions.
- Experiment with new tactics, build processes, and drive continuous improvement.
**Required Skills:**
- Proven marketing execution in B2B, especially technical or API‑driven products.
- Strong content creation, website management, and SEM experience.
- Deep analytical mindset with ability to interpret data and iterate campaigns.
- Expertise in ABM, account data hygiene, and email sequencing.
- Excellent written and verbal communication; ability to distill complex technical concepts.
- Self‑directed operator who can build processes from scratch.
- Collaborative mindset, comfortable working with Product, Engineering, and Sales.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent professional experience).
- Certifications in digital marketing (Google Ads, Google Analytics, HubSpot, etc.) preferred.