- Company Name
- identifi Global Resources
- Job Title
- Business Analyst
- Job Description
-
Job Title: Business Analyst
Role Summary:
Support the implementation of Bloomreach Engagement (customer engagement platform) and broader sales & bookings digital transformation initiatives. Drive requirements gathering, stakeholder alignment, and integration of technology and business processes to enhance the online customer journey and booking experience.
Expectations:
- Deliver comprehensive business analysis for CEP implementation and sales/booking optimisation projects.
- Translate stakeholder needs into clear user stories, acceptance criteria, and functional specifications.
- Ensure GDPR compliance and ethical data usage throughout solution design.
- Monitor implementation performance and recommend data‑driven improvements.
Key Responsibilities:
- Lead discovery workshops and document business requirements for Bloomreach Engagement.
- Map current vs. future state processes with marketing, digital, IT, and operations teams.
- Define user stories, acceptance criteria for data unification, automation, personalization, and omnichannel messaging.
- Coordinate with Bloomreach and third‑party vendors to align platform capabilities with business needs.
- Support testing, training, and rollout planning; ensure smooth adoption and business readiness.
- Analyse and document requirements for automating and optimising online guest booking journeys.
- Collaborate with product, UX, and operations to improve UX, reduce drop‑offs, and increase conversion rates.
- Design omnichannel strategies integrating online, in‑venue, and phone booking systems.
- Provide insights into loyalty programmes, promotions, gamification, and referral schemes.
- Track performance of implemented changes; recommend improvements based on data analytics.
Required Skills:
- Proven Business Analyst experience in digital transformation or customer engagement projects.
- Experience with MarTech, CDP, or CEP platform implementations (Bloomreach preferred; Salesforce Marketing Cloud, Adobe, or Emarsys acceptable).
- Strong understanding of customer data journeys, personalization strategies, and marketing automation workflows.
- Familiarity with booking systems, e‑commerce platforms, or hospitality/retail environments.
- Skilled in process mapping, user story creation, UAT facilitation, and stakeholder workshops.
- Knowledge of GDPR, data privacy, and customer data best practices.
- Effective cross‑functional collaboration with marketing, tech, operations, and external vendors.
- Desirable: Agile experience with Jira or Confluence.
Required Education & Certifications:
- Bachelor’s degree in Business, Information Technology, or a related field.
- Optional certifications (CBAP, PMI‑PBA, or relevant MarTech platform certification).
Birmingham, United kingdom
Remote
19-12-2025