- Company Name
- BBC
- Job Title
- Growth Marketing Executive
- Job Description
-
**Job Title:** Growth Marketing Executive
**Role Summary:**
Drive customer acquisition, retention, and win‑back for BBC digital products through data‑driven, multi‑channel campaigns. Specialise in a defined stage of the customer lifecycle using paid social, email, push, and CRM/CDP tools. Analyse performance, optimise targeting, and collaborate with cross‑functional teams to maximise product consumption (e.g., iPlayer, BBC News).
**Expectations:**
- Deliver lifecycle campaigns on schedule, within budget, and to quality standards.
- Meet or exceed primary KPIs for audience growth, engagement, and conversion.
- Maintain compliance with data protection, editorial, and security policies.
- Provide expert guidance on CRM and paid‑media tactics to internal stakeholders.
**Key Responsibilities:**
- Plan, target, and execute multi‑channel communications (email, push, paid social, owned media) for onboarding, retention or win‑back.
- Forecast and benchmark campaign and channel performance; produce regular reports and insights.
- Apply audience research and data insights to media planning and optimisation.
- Set up and validate audience segments using CRM/CDP tools; ensure accurate targeting and link validation.
- Manage campaign timelines, budgets, and quality assurance checks.
- Ensure all outputs comply with editorial policy, data‑protection, and information‑security guidelines.
- Build collaborative relationships with Marketing, Media, Creative, Editorial, and Product teams; act as subject‑matter expert.
- Identify and test innovative growth tactics; stay current on digital media and technology trends.
**Required Skills:**
- Proven experience designing and delivering multi‑channel onboarding, retention or win‑back campaigns in CRM and paid‑media environments.
- Proficiency with CRM/CDP platforms for audience segmentation and activation.
- Strong data‑analysis capabilities; skilled in Google Analytics, Adobe Analytics, Piano or similar measurement tools.
- Ability to interpret and act on performance data to improve efficiency and achieve KPIs.
- Excellent attention to detail; adept at proof‑reading high‑profile outputs.
- Strong interpersonal and communication skills; capable of influencing cross‑functional teams.
- Self‑starter with a track record of generating and implementing innovative ideas.
- Knowledge of data‑protection, privacy, and sustainability compliance requirements.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or a related field (or equivalent experience).
- Relevant certifications (e.g., Google Analytics, Facebook Blueprint, CRM platform certification) are desirable but not mandatory.