- Company Name
- Cloudflare
- Job Title
- Senior Manager, Sales Programs, EMEA
- Job Description
-
**Job Title**
Senior Manager, Sales Programs (EMEA)
**Role Summary**
Design, launch, and manage global sales programs that empower Account Executives to generate pipeline, accelerate revenue growth, and maximize profitability across EMEA. Combine strategic planning with operational execution, ensuring programs are data‑driven, cross‑functional, and aligned with business priorities.
**Expectations**
- Lead the sales programs function, setting quarterly and yearly priorities.
- Translate data insights into actionable programs that close pipeline, productivity, and market penetration gaps.
- Drive end‑to‑end execution, collaborating with Enablement, Marketing, BI, Product Marketing, and other stakeholders.
- Monitor program performance, measure impact, and iterate based on results and market changes.
- Respond to senior management requests and evolving regulatory or market conditions.
**Key Responsibilities**
1. Align with sales leadership to define high‑level business priorities for each quarter and year.
2. Analyze sales performance, identify gaps in pipeline, productivity, and market coverage, and develop targeted programs to address them.
3. Design and launch specialized sales plays for industry, segment, and geography based on recent wins.
4. Operationalize programs from concept to completion: manage cross‑functional execution, delivery, follow‑up, and post‑launch measurement.
5. Partner with Enablement to embed plays into seller readiness and training.
6. Communicate program activities across the organization through presentations, newsletters, and other channels.
7. Adjust go‑to‑market strategies in response to regulatory changes or market shifts.
8. Handle ad‑hoc requests from senior leadership, prioritizing and delivering solutions on time.
**Required Skills**
- 8+ years of experience building sales programs, campaigns, and prospecting strategies in a SaaS environment.
- Proficiency with sales tools such as SalesLoft and Salesforce.
- Deep understanding of B2B sales processes, sales plays, and lead‑generation tactics.
- Strong analytical skills: ability to interpret sales data and translate findings into actionable programs.
- Excellent cross‑functional collaboration, project management, and communication (written & verbal).
- Ability to prioritize competing initiatives, manage multiple stakeholders, and deliver results under tight timelines.
- Adaptability to market changes and regulatory environments within EMEA.
**Required Education & Certifications**
- Bachelor’s degree in Business, Marketing, Sales, or a related field.
- Preferred certifications: Certified Sales Enablement Professional (CSEP), Certified Program Management Professional (PMP), or equivalent.
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