- Company Name
- Flexera
- Job Title
- Partner Marketing Manager, Global - Contractor
- Job Description
-
Job Title: Partner Marketing Manager, Global (Contractor)
Role Summary
Short‑term (12‑month) global contractor focused on expanding the partner ecosystem through targeted recruitment, onboarding, and activation programs. Works cross‑region (AMER, EMEA, APAC) to generate pipeline impact, align marketing with sales, and deliver measurable ROI.
Expectations
- Scale partner pipeline by executing high‑impact recruitment campaigns and activation plans.
- Deliver consistent, brand‑aligned content and toolkits for VARs, MSPs, GSIs/SIs, CSPs/Cloud Marketplaces, and Technology Alliances.
- Provide timely, data‑driven reporting on recruitment funnel metrics and partner performance.
- Collaborate closely with alliances, sales, and global marketing teams to ensure cohesive strategy and optimal use of MDF.
Key Responsibilities
- Design and implement a global partner recruitment strategy, including multichannel campaigns (digital, events, social, media, outreach).
- Build partner recruitment toolkits: value propositions, webinars, nurture sequences, onboarding guides, and localized assets.
- Own recruitment funnel metrics: leads, applications, approvals, onboarding timelines, 90‑day activation rates; report progress to senior leadership.
- Ensure all partner‑facing content is clear, impactful, and brand‑aligned; oversee localization for regional relevance.
- Align marketing initiatives with sales objectives; work with alliances teams to support sales plays.
- Enable partners with training, content, and campaign toolkits for co‑marketing activities (digital, events, webinars, ABM, syndication).
- Track and analyze campaign performance using marketing automation and CRM; optimize for ROI and pipeline impact.
- Manage MDF budgets, ensuring strategic allocation and clear ROI reporting.
- Maintain brand consistency in co‑branded partner campaigns across regions.
- Support planning and delivery of partner events, including program design and execution.
- Build and maintain relationships with key partners, serving as primary marketing contact.
- Conduct quarterly business reviews, performance assessments, and strategic plan updates with partners.
Required Skills
- Partner marketing & recruitment expertise, with a proven track record of growing partner ecosystems.
- Multichannel campaign design and execution (digital, social, events, webinars, ABM).
- Strong content creation and localization skills; ability to produce clear, brand‑aligned partner assets.
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Data analytics, KPI tracking, and reporting; ability to translate metrics into actionable insights.
- Budget management and MDF allocation with ROI focus.
- Excellent stakeholder management and cross‑regional collaboration.
- Event planning and execution experience.
- Fluency in English; additional languages preferred.
Required Education & Certifications
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Relevant certifications (e.g., HubSpot Inbound Marketing, Google Ads, Salesforce Certified Marketing Cloud) preferred.
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