- Company Name
- Salomon
- Job Title
- Corporate Social Media & Community Specialist (h/f)
- Job Description
-
**Job Title**
Corporate Social Media & Community Specialist
**Role Summary**
Lead and execute the corporate social media strategy to enhance employer brand presence on professional platforms (LinkedIn, Glassdoor, Indeed) and support multi‑channel content delivery (TikTok, Instagram, YouTube).
**Expectations**
- Deliver measurable growth in engagement, reach, and follower base across targeted professional networks.
- Deliver high‑quality, brand‑consistent content aligned with company talent acquisition and brand marketing objectives.
- Actively collaborate with People & Culture, Corporate Communication, and Brand Marketing to embed employer messaging and corporate news into broader brand narratives.
**Key Responsibilities**
1. Develop and implement the professional social media strategy, including KPI definition, audience segmentation, and content planning.
2. Own the day‑to‑day management of LinkedIn, Glassdoor, and Indeed accounts: content creation, scheduling, moderation, and performance analysis.
3. Co‑lead the editorial committee: establish workflow, publishing calendar, and prioritize content themes (corporate news, employee stories, recruitment campaigns).
4. Curate, source, and publish diverse content types (articles, videos, infographics, employee spotlights) relevant to the employer brand.
5. Coordinate multi‑channel content production (TikTok, Instagram, YouTube, internal portals) ensuring visual and messaging consistency.
6. Serve as project lead for 2026 Paralympic Games social media activations, coordinating agencies, on‑site production, and post‑event content.
7. Organize press events around adaptive sports initiatives and liaise with internal stakeholders to secure participation.
8. Monitor trends, platform updates, and algorithm changes; recommend adjustments to maximize visibility and engagement.
**Required Skills**
- 3–5 years of community management experience (agency or in‑house) with proven employer brand successes on professional networks.
- Deep knowledge of LinkedIn, Glassdoor, Indeed algorithms, posting best practices, and analytics tools.
- Advanced writing, storytelling, and copy‑editing skills suitable for corporate and employee narratives.
- Strong project management, cross‑functional coordination, and deadline‑driven delivery.
- Basic graphic / video production literacy and proficiency in content scheduling tools (e.g., Hootsuite, Sprout Social, Contentful).
- Familiarity with sustainable branding narratives and inclusive communication.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Communications, Media, or related field.
- Relevant certifications (e.g., HubSpot Social Media, Google Analytics, Hootsuite Social Marketing) preferred.