- Company Name
- SBS
- Job Title
- Product Marketing Manager
- Job Description
-
**Job Title:** Product Marketing Manager
**Role Summary**
Lead the end‑to‑end go‑to‑market (GTM) process for a portfolio of banking and fintech products, including neobank, retail and corporate banking, digital banking, open banking, and core banking solutions. Coordinate cross‑functional teams to launch, position, and grow product revenue while acting as the subject‑matter expert for product capabilities against market needs.
**Expectations**
- Demonstrated success driving product launches and revenue growth in a technology or financial services environment.
- Ability to communicate complex technical features in a customer‑centric manner.
- Strong leadership and stakeholder‑management skills across Product, Sales, Marketing, and senior management.
- Bilingual fluency in French (native) and English (fluent).
**Key Responsibilities**
- Design and execute GTM strategies, including positioning, value propositions, pricing, and channel tactics.
- Develop high‑impact messaging, storytelling, and enablement assets (presentations, case studies, sales kits, website copy, videos, co‑branded content).
- Partner with Product and Sales teams to create initiatives that drive customer retention, upsell/cross‑sell, and sustainable revenue.
- Maintain product expertise and translate user insights into product roadmap recommendations.
- Mentor a small team of product marketing staff, assigning tasks, coaching, and evaluating performance.
- Work with senior stakeholders to align GTM plans with business and sales objectives.
**Required Skills**
- Product marketing and/or product management experience (5‑6+ years) in SaaS, cloud‑native solutions, or financial technology.
- Strong communication and storytelling skills for both technical and non‑technical audiences.
- Stakeholder management, diplomacy, and teamwork with cross‑functional groups.
- Leadership, coaching, and people‑management aptitude.
- Quantitative and qualitative analysis for marketing strategy and campaign optimization.
- Project organization, multitasking, and attention to detail.
**Required Education & Certifications**
- Bachelor’s degree in Business, Marketing, Finance, Information Technology, or a related field.
- Professional certifications such as Product Marketing Certified (PMC), Certified Product Manager (CPM), or equivalent preferred.
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