- Company Name
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- Senior Product Marketing Manager
- Job Description
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**Job Title**
Senior Product Marketing Manager
**Role Summary**
Lead end‑to‑end go‑to‑market strategy and execution for major product launches and cross‑product initiatives. Own audience targeting, positioning, and messaging to clear communicate product value across acquisition, activation, engagement, and retention stages. Collaborate closely with Product, Growth, Lifecycle, Paid Marketing, and Brand/Social teams to align insights and drive measurable business outcomes.
**Expectations**
- 9+ years of progressive product marketing or related experience, preferably in consumer technology.
- Proven track record of launching products/features with demonstrable revenue or user growth impact.
- Ability to influence senior stakeholders, drive cross‑functional alignment, and work effectively in ambiguous, fast‑paced environments.
- Strong storytelling, presentation, and communication skills.
**Key Responsibilities**
- Design and execute go‑to‑market plans for product launches and major initiatives.
- Define audience segments, develop positioning, create differentiation narratives, and craft messaging across channels.
- Partner with Product, Brand, Growth, and Research teams to translate customer insights into marketing strategy and product roadmap input.
- Plan, launch, and iterate integrated campaigns spanning owned, paid, and community channels.
- Conduct competitive analysis and market research to inform positioning and value proposition.
- Analyze campaign and product performance, extract insights, and refine future go‑to‑market playbooks.
- Support and collaborate with other Product Marketing Managers and contribute to team best practices.
**Required Skills**
- Strategic marketing and go‑to‑market planning.
- Storytelling & messaging across diverse audiences and media.
- Data‑driven decision making (A/B testing, segmentation, performance metrics).
- Cross‑functional collaboration and stakeholder influence.
- Product positioning and value‑proposition development.
- Campaign design, execution, and optimization.
- Market research and competitive analysis.
- Excellent written and verbal communication, presentation, and facilitation.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
- Certifications in Product Marketing, Digital Marketing, or Data Analytics are a plus.
San francisco, United states
On site
Senior
07-03-2026