- Company Name
- London North Eastern Railway
- Job Title
- Senior Campaigns Executive
- Job Description
-
Job title: Senior Campaigns Executive
Role Summary:
Lead the planning, execution, and optimisation of multi‑channel digital advertising and brand partnership campaigns that drive customer acquisition, engagement, and revenue. Manage relationships with external agencies, internal stakeholders, and partner organisations, ensuring high‑quality creative output, on‑budget delivery, and measurable ROI.
Expectations:
- Deliver complex campaigns on time and within budget.
- Demonstrate commercial acumen, continually improving ROI.
- Exhibit strong project management, multitasking, and organisational skills.
- Communicate clearly across all levels; provide constructive feedback.
- Maintain calm under pressure, solving problems with clarity.
Key Responsibilities:
- Conceptualise, brief, and oversee end‑to‑end digital advertising campaigns across paid search, social, display, and programmematic channels.
- Coordinate with creative and media agencies to secure on‑brand, high‑impact assets.
- Allocate, monitor, and report on budgets; raise purchase orders and manage spend.
- Analyse performance data, optimise in‑flight tactics, and produce post‑campaign reports aligned with KPI & ROI targets.
- Ensure compliance with advertising standards and brand guidelines.
- Support Brand Partnerships Lead: develop assets, plan events, and deliver collaborations with Destination Marketing Organisations.
- Foster cross‑functional collaboration with internal teams (copy, design, analytics) and external partners.
Required Skills:
- 3+ years of campaign or marketing experience, preferably in transport, retail, or service sectors.
- Deep knowledge of digital advertising platforms, emerging trends, and analytics tools (Google Analytics, YouGov Brand Tracking, etc.).
- Strong project management, multitasking, and attention to detail.
- Commercial mindset focused on ROI and business impact.
- Creative thinker with balanced analytical and strategic judgement.
- Excellent written and verbal communication; confident stakeholder management.
- Ability to set SMART goals, measure outcomes, and iterate based on insights.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Relevant digital marketing certification (e.g., Google Ads, LinkedIn Ads) preferred.