- Company Name
- CPage
- Job Title
- Manager d'Equipe Marketing Digital et Communication - H/F
- Job Description
-
**Job Title**
Digital Marketing & Communication Team Manager
**Role Summary**
Lead the planning, execution, and optimization of all digital marketing and communication activities to boost brand visibility, reputation, and user experience. Manage a cross‑functional team of six, collaborate with product marketing, and support internal and external communication initiatives in a B2B/health‑care software environment.
**Expectations**
- Develop and drive a cohesive digital marketing strategy aligned with business goals.
- Increase brand awareness, lead generation, and customer engagement through digital channels.
- Ensure consistent, high‑quality content across web, social, video, sales tools, and e‑learning assets.
- Oversee event‑based marketing, internal communication, and employer branding.
- Lead, coach, and grow the marketing team while working matrix‑style with other functions.
**Key Responsibilities**
- Define and implement the company’s digital marketing strategy in partnership with product marketing leads.
- Manage campaigns for brand visibility, acquisition, and reputation across SEO, SEM, social media, email, and paid media.
- Supervise creation and maintenance of website, social platforms, video production, sales enablement tools, and e‑learning modules.
- Optimize digital user journeys and experience on product and corporate sites.
- Design and execute event strategy (trade shows, client days, regional activations).
- Contribute to corporate, institutional, and employer‑brand communications.
- Support internal teams in planning and delivering their communication actions.
- Lead, mentor, and evaluate a six‑person marketing team; coordinate with product, sales, HR, and IT in a matrix environment.
**Required Skills**
- Proven expertise in B2B digital marketing and integrated communication.
- Strong strategic thinking, analytical ability, and results‑orientation.
- Excellent project management and organizational skills; rigorous execution.
- Leadership experience with ability to inspire, coach, and develop team members.
- Cross‑functional collaboration and stakeholder management.
- Proficiency with digital tools (CMS, analytics, marketing automation, social media platforms).
- Excellent written and verbal communication in English; French language skills a plus.
**Required Education & Certifications**
- Master’s degree (Bac + 5) in Marketing, Communications, or related field.
- Professional experience of several years (typically 5+ years) in digital marketing/communication, including team management.
- Additional certifications in digital marketing (e.g., Google Analytics, HubSpot, Facebook Blueprint) are advantageous but not mandatory.