- Company Name
- Tailscale
- Job Title
- Content Marketing Specialist
- Job Description
-
**Job Title**
Content Marketing Specialist
**Role Summary**
Develop and execute technical content that translates product positioning and messaging into clear, persuasive assets for a B2B audience. Work cross‑functionally with sales, product marketing, design, and engineering to support demand generation, sales enablement, and thought‑leadership initiatives in the networking, security, and cloud‑infrastructure space.
**Expectations**
- Strong technical writing ability with deep familiarity in networking, Kubernetes, SaaS, or security.
- Proven experience creating B2B enterprise‑technology content (landing pages, case studies, white papers, blog posts, slide decks, ad copy, etc.).
- Ability to work asynchronously in a fully remote, fast‑moving environment and manage multiple stakeholders and deadlines.
- Demonstrated collaboration with sales, product marketing, and product management teams.
- Competence in on‑page SEO/AEO and adherence to brand messaging and positioning.
**Key Responsibilities**
- Refine product positioning and messaging; translate into technical content for developers and enterprise buyers.
- Produce a variety of assets: landing pages, one‑pagers, case studies, slide decks, white papers, blog posts, ad copy, etc.
- Partner with sales, growth, product marketing, design, and web development to identify content needs and deliver on schedule.
- Research and become an expert on target users, their pain points, and buying journeys.
- Position the company as a thought leader in networking and security through high‑impact content.
- Optimize content for SEO/AEO and track performance metrics.
**Required Skills**
- Excellent writing, editing, and storytelling skills; ability to simplify complex technical concepts.
- Experience with B2B/enterprise technology marketing and content creation.
- Knowledge of networking, security, SaaS, or cloud infrastructure products.
- Strong collaboration and communication abilities; comfortable negotiating priorities with cross‑functional teams.
- Proficiency in SEO best practices and content management systems.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Communications, Computer Science, Engineering, or a related field (or equivalent practical experience).
- Preferred: Certifications in content marketing, SEO, or technical writing (e.g., HubSpot Content Marketing, Google Analytics, SEMrush SEO).