- Company Name
- BETC
- Job Title
- BETC - Chef de publicité international (H/F/X) - CDI
- Job Description
-
Job title: International Advertising Director (Chef de publicité international)
Role Summary:
Assists the Client Director in managing a key client's advertising account. Drives strategic insight, creative development, 360° project execution, client communication, and financial oversight for integrated campaigns across TV, cinema, radio, print, outdoor, web, and digital platforms.
Expectations:
- Deliver clear, concise strategic analyses and creative briefs.
- Champion creative solutions aligned with market, competitor, and brand objectives.
- Coordinate cross‑functional teams (digital, shopper, design) to ensure seamless delivery of 360° campaigns.
- Serve as the reliable operational liaison for clients, handling proposals, timelines, and issue resolution.
- Maintain financial control of client work: pricing, invoicing, and payment follow‑up.
Key Responsibilities:
1. Strategic Insight
- Analyze market, competitor, and brand positioning.
- Prepare copy reviews, competitive alerts, and SWOT assessments.
- Identify strategic creative pathways during plan‑board sessions.
2. Creative Transformation
- Translate brief objectives into actionable creative briefs.
- Research and present supporting evidence and proof points.
- Facilitate inspirational briefing sessions (product/goodies, tastings).
3. Project & 360° Deployment
- Coordinate agency disciplines to maintain project timelines.
- Manage deliverables across digital, shopper, design, and events.
- Produce integrated presentations incorporating photos, video, and animation for storytelling.
4. Client Relationship Management
- Act as primary contact for operational queries.
- Record and disseminate client meeting minutes.
- Monitor relationship health and raise internal alerts on client tensions.
5. Financial & Business Development
- Understand contract value, scope, and billing schedules.
- Submit timely proposals, follow non‑signed, and pursue overdue payments.
- Alert internal teams to financial or delivery impediments.
Required Skills:
- Strategic thinking with concise communication.
- Creative brief development and inspiration facilitation.
- Project management across multidisciplinary teams.
- Strong organizational and time‑management skills.
- Client‑centric approach and problem‑solving.
- Financial awareness of campaign budgets and invoicing.
- Proficiency in presenting integrated 360° concepts (visuals, video, storytelling).
Required Education & Certifications:
- Bachelor +5 level (Grande école or equivalent) in Business, Communication, or Advertising.
- Prior internship or apprenticeship experience within an advertising agency highly desired.