- Company Name
- Forbes Advisor
- Job Title
- Consumer Insights Lead (Remote)
- Job Description
-
**Job Title**
Consumer Insights Lead (Remote)
**Role Summary**
Lead end-to-end consumer insight initiatives, translating research findings into strategic actions that influence product, design, and business roadmaps. Report to the Head of Design and collaborate cross‑functionally with Product, Data, SEO, and Editorial teams to build consumer‑centric solutions and drive measurable growth.
**Expectations**
- Deliver at least 3‑4 research projects annually that produce actionable recommendations and demonstrate clear business impact.
- Own the complete research lifecycle, from design to post‑launch measurement, and communicate insights through compelling narratives and visualizations.
- Embed consumer insight processes into multiple product and content lifecycles, ensuring continual feedback loops.
**Key Responsibilities**
- Oversee research design, data collection, analysis, synthesis, and reporting for multiple, overlapping insight programs.
- Produce detailed reports, journey maps, and scenario‑planning briefs for product, marketing, and growth teams.
- Convert findings into testable directives (copy, feature prioritization, impact assessments) and close the loop on experiments by analyzing results and documenting patterns.
- Partner with cross‑functional teams to align roadmaps with consumer understanding and market realities.
- Track evolving financial behaviors, cultural shifts, and competitor activity to provide foresight reports and strategic recommendations.
- Develop scalable systems for consumer feedback loops and facilitate workshops, insight reviews, and knowledge‑sharing sessions.
- Mentor junior researchers and foster a culture of consumer‑centricity across the organization.
**Required Skills**
- 5‑7 years of experience in UX research, consumer insights, or service design.
- Expertise in qualitative methods (interviews, focus groups, ethnography) and quantitative methods (surveys, segmentation, choice modeling).
- Proficiency with research platforms, Google Analytics, Tableau, survey tools, and statistical analysis software.
- Strong ability to translate insights into actionable recommendations, wireframes, mockups, and strategic briefs.
- Excellent storytelling, presentation, and report‑writing skills for diverse stakeholders.
- Experience in journey mapping, market intelligence, and competitive analysis.
- Proven track record of delivering research that drives product or go‑to‑market strategy.
**Required Education & Certifications**
- Bachelor’s degree in Behavioral Science, Marketing, Psychology, Statistics, or related field.
- Relevant certifications in UX research, data analytics, or market research (e.g., CXPA, Market Research Society, Nielsen NielsenIQ, or similar) are a plus.