- Company Name
- GBIT (Global Bridge InfoTech Inc)
- Job Title
- Business Analyst
- Job Description
-
**Job Title:** Business Analyst – E‑Commerce
**Role Summary:**
Detail‑oriented analyst responsible for translating business needs into technical solutions for e‑commerce initiatives. Works with cross‑functional teams to gather requirements, analyze data, and drive digital transformation and platform enhancements.
**Expectations:**
- Deliver clear business requirement, functional specification, and process documents.
- Provide data‑driven insights to improve customer journeys, conversion funnels, and platform performance.
- Facilitate agile ceremonies (workshops, sprint planning, UAT) and ensure stakeholder alignment.
**Key Responsibilities:**
- Partner with stakeholders, product managers, and engineering to capture and document use cases, user stories, and functional specs.
- Conduct market, competitor, and customer behavior research to inform product enhancements.
- Analyze and optimize catalog, pricing, promotions, checkout, fulfillment, and returns processes.
- Evaluate e‑commerce platform metrics using Google Analytics, Power BI, Tableau, etc., and recommend improvements.
- Coordinate UI/UX design reviews to ensure conversion‑optimized experiences.
- Support integrations with payment gateways, ERP, CRM, OMS, and 3PL solutions.
- Lead A/B testing, personalization, SEO/SEM initiatives, and validate changes through UAT.
**Required Skills:**
- Strong understanding of e‑commerce ecosystems (catalog, pricing, cart, fulfillment, returns).
- Hands‑on experience with platforms such as Shopify, Magento, WooCommerce, Salesforce Commerce Cloud, or similar.
- Proficiency in SQL, Excel, and data‑visualization tools (Power BI, Tableau, Google Data Studio).
- Excellent analytical, problem‑solving, and communication abilities.
- Experience in Agile/Scrum environments; familiarity with JIRA, Confluence, Azure DevOps.
- Ability to interact effectively with technical and non‑technical stakeholders.
**Required Education & Certifications:**
- Bachelor’s degree in Business Administration, Computer Science, Information Systems, or related field (Master’s preferred).
- No specific certifications required, though Agile (e.g., CSPO, CSM) or data‑analysis certifications are a plus.