What's Possible Group

About the Company

What's Possible Group is a collection of PICK (Passionate, Inquisitive, Caring and Knowledgeable) people building marketing services for marketers at entrepreneurial brands.

What's Possible is the home to:

www.thespecialistworks.com
www.whatspossiblecreative.com

and through it's Make Possible investment arm, supports the growth of:

www.exactconnections.com
www.pashn.media
www.vectorretail.media

Listed Jobs

Company Name

What's Possible Group

Job Title

Director of Marketing and New Business

Job Description

**Job Title:** Director of Marketing and New Business **Role Summary:** Lead marketing and new business initiatives for two boutique agencies, driving measurable growth through brand positioning, content, community, and technology. Integrate long‑term brand building with short‑term activation to increase awareness, leads, and conversions for entrepreneurial brands. **Expectations:** * Deliver net new business growth targets. * Position agencies as the preferred partner for growth‑oriented, lean companies. * Build and sustain measurable marketing performance across paid, owned, and earned channels. **Key Responsibilities:** - **Growth Leadership & Accountability** – Own revenue outcomes; track and report on Pipедrive and La Growth Machine data; collaborate with sales and client teams to convert leads and manage pitch processes. - **Brand Fame & Distinctiveness** – Develop and execute a brand strategy; embed signature assets (Sparky, Specialist View, CMO In The Know) to create lasting memory; boost brand visibility across the UK marketing community through bold storytelling. - **Content, Community & Thought Leadership** – Produce high‑impact video, email, events, and social content; champion Specialist View platform; grow CMO In The Know community; secure speaking opportunities for thought leaders. - **Marketing Tech & Performance** – Oversee tech stack integration; use data, insights, and experimentation to optimize campaign execution, content effectiveness, and lead quality. - **Leadership & Collaboration** – Inspire a high‑performing marketing team; foster cross‑functional collaboration; align marketing objectives with commercial goals. **Required Skills:** - Strategic brand development and positioning. - End‑to‑end B2B marketing operations (paid, owned, earned media). - Data analysis, performance measurement, and conversion optimization. - Content creation and community building (video‑centric). - Project management and pitch process orchestration. - Strong leadership, coaching, and stakeholder management. **Required Education & Certifications:** - Bachelor’s degree in Marketing, Business, Communications, or related field. - Advanced degree (MBA or Marketing) preferred. - Professional certifications in digital marketing, analytics, or project management (e.g., Google Ads, HubSpot, PMP) welcome.

London, United kingdom

Hybrid

12-11-2025