Job Specifications
About Diso
Diso (part of Issa Group) is an innovative vitamins & supplements brand, best known for our convenient, high-absorption dissolvable oral strips and wellness formulations across various formats.
We're scaling quickly across direct-to-consumer, marketplaces, and retail -- including listings with leading retailers. With an innovative roadmap of new products launching over the coming months and years, we are on a mission to grow Diso into a category-defining health & wellness brand that reshapes how consumers take supplements.
The Role
We're seeking a Marketing Manager to drive the next phase of Diso's growth. Based at our Preston HQ, this role is both strategic and hands-on: you'll set the growth strategy, own PPC/SEO/e-commerce performance, and build scalable acquisition and retention systems working with our partner agencies.
You'll manage external specialists while collaborating with leadership to scale Diso into a household name in the vitamins & supplements category. Importantly, you'll play a leading role in bringing our ambitious pipeline of new products to market, ensuring every launch makes a strong commercial and brand impact.
Key Responsibilities
Growth Strategy -- Develop and implement marketing strategies to scale Diso across D2C, marketplaces, and retail.
Brand Positioning -- Build a distinctive brand voice and storytelling that sets Diso apart in a crowded category.
Paid Media -- Lead PPC and paid social campaigns (Google, Amazon, Meta, TikTok) with a focus on CAC, ROAS and long-term value.
SEO & Content -- Drive international SEO and content strategies to boost organic visibility and authority.
E-Commerce & CRO -- Oversee website and marketplace optimisation to maximise conversion, AOV, and repeat purchase.
Product Launches -- Design and deliver go-to-market campaigns for Diso's expansive new product roadmap, covering creative, PR, influencer and paid activation.
CRM & Retention -- Build lifecycle marketing campaigns (email, automation, loyalty) using CRM tools such as HubSpot.
Team Leadership -- Manage and inspire an in-house designer, freelancers and agencies; expand the function as we scale.
Analytics & Reporting -- Own performance metrics (CAC, LTV, ROAS, rankings) and use insights to guide investment and growth.
Compliance -- Ensure all marketing content and claims comply with supplements regulations across regions.
About You
Strategic thinker who thrives on scaling consumer brands.
Proven background in vitamins, nutraceuticals or consumer health strongly preferred.
Commercially minded and highly data-driven.
Excited by the challenge of bringing a steady stream of innovative new products to market.
Confident leading small teams and external partners.
Hands-on, entrepreneurial and comfortable in a fast-growth environment.
Required Skills & Experience
2+ years' experience in digital marketing with strong focus on PPC and SEO.
Track record of scaling e-commerce/D2C consumer brands.
Experience managing marketplace advertising (Amazon, etc.) and retail partner marketing.
Website optimisation and CRO expertise.
Excellent leadership, communication, and project management skills.
Package
Excellent salary + performance bonus, extended leave, benefits and career growth in a fast-scaling wellness brand and opportunities to work on wider group business activities.
Why Join Diso?
This is a chance to join a fast-growth UK supplements brand at a pivotal stage. With a large pipeline of innovative new products on the horizon, you'll be at the forefront of launching game-changing solutions into the market. You'll have the autonomy to set strategy, own delivery, and shape the future of Diso's marketing function as we scale across retail, e-commerce and international markets.
About the Company
Issa Group aims to provide a completely holistic approach to your and your family's health needs, starting from your first visit to the doctor, your trip to the pharmacy, and care for your elderly. As a family business, we pride ourselves on pioneering the friendly and human side to business: we are unique as a mid-sized enterprise in that we are large enough to invest in innovative facilities and technologies yet small enough to not forget that at the centre of everything we do is, and should be, the patient. Issa Group own...
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