Job Specifications
About Harry's
Harry's is a men's grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry's redefined the shaving experience and helped pioneer the earliest era of direct to consumer in the process. Since then, the brand has become the #2 shave brand globally and expanded to offer products for every step in its customer's routine. Harry's is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources.
Harry's is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry's, Flamingo, Lume, and Mando. Driven by a mission to "Create Things People Like More," the company is creating a new model--and home--for brands, founders, and talent looking to solve unmet needs, improve peoples' lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.
The Harry's working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can't forget the free products and the opportunity to have some meetings without Zoom!
About The Role
We're looking for a Growth Marketing Manager to lead and scale growth marketing efforts across both Harry's and Flamingo. In this highly data-driven role you'll be responsible for the strategy, execution, and optimization of performance marketing campaigns--owning key channels such as Google, Display, and Affiliate, with a strong focus on unlocking and scaling emerging channels. This role is ideal for someone who thrives at the intersection of creative problem solving, rigorous analytics, and hands-on execution. You will run programs that directly impact our omni-channel growth, with a focus on driving efficient new customer acquisition and improving customer lifetime value (LTV).
Responsibilities:
Define strategy, manage, and efficiently scale customer acquisition across multiple channels
Lead and perform campaign planning, execution and optimization to deliver sales and ROI targets
Set and manage monthly and yearly goals for profitable growth in new customer acquisition in the channels you lead
Track and report on performance, identifying key wins and learnings to advise future campaigns
Identify opportunities to expand into new digital channels
Work cross-functionally on projects across Harry's and Flamingo portfolio of products
Track emerging trends and identify new, innovative ways to evolve our growth marketing strategy, grow the audience and drive new customers
This might describe you:
The ideal candidate wants to use their strategic and analytical skills to help build a customer-centric, growth-minded organization
Proven track record of success (2-3+ years) in management consulting, strategy & operations, technology, or a similar background
Intensely data-driven in your approach to solving problems, with a persistent desire to look for opportunities through data analysis, go multiple levels deep, understand, and take action.
Motivated by learning and mastering new things; constantly testing & learning to figure things out; willing to take calculated risks
Experience working with complex omni-channel attribution models
Who you will work with:
Report to Director of Growth Marketing
Work side-by-side with a best-in-class Growth team - Performance Marketing, Creative Development, and Analytics
Internal teams at Harry's including Product, Lifecycle & Engagement, Brand Marketing, and more
Manage external vendors and agency partners across various marketing channels and tools
Benefits And Perks
Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
Wellness and L&D stipends
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Free products from all of our brands
We can't quantify all of the intangible things we think you'll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you'll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits