Job Specifications
Location: Hybrid - Hollywood, Los Angeles, CA (with travel to ~1 event per month)
Salary Range: $85,000 - $95,000 annually
About DanceOne
DanceOne is a leading dance entertainment and education company, bringing together premier tours, competitions, and events under one umbrella. We are passionate about inspiring the next generation of dancers, educators, and creatives, while showcasing excellence in performance, artistry, and community.
We are building our first in-house social media function and are seeking a Social Media Manager to shape and lead our brand presence across platforms. This is a highly visible, foundational role with significant growth opportunities.
Role Overview
The Social Media Manager will own DanceOne's social media strategy, with an initial focus on creating consistent, engaging content for Instagram and growing our YouTube channel. You'll manage day-to-day planning, posting, analytics, and community engagement while collaborating with content creators, consultants, and company leadership.
As the role grows, you will expand our reach across TikTok, Facebook, X/Twitter, and emerging platforms--building scalable systems and eventually mentoring a growing social media team.
Key Responsibilities
Strategy & Planning
Develop and execute social media strategy for Instagram and YouTube
Build and manage content calendars aligned with campaigns, events, and partnerships
Monitor platform trends and identify opportunities for growth
Content Creation & Execution
Partner with content creators, videographers, and designers to produce high-quality assets
Write, schedule, and publish posts (Instagram feed, Reels, Stories; YouTube long-form & Shorts)
Ensure content reflects DanceOne's brand voice and the culture of the dance industry
Community & Engagement
Manage comments, DMs, and online engagement to foster a positive, active community
Highlight dancers, studios, and industry moments in partnership with consultants
Build influencer and partner relationships to expand reach
Analytics & Reporting
Track and analyze performance metrics using social analytics tools
Provide monthly reporting with insights and recommendations
Continuously refine strategy to optimize reach, engagement, and conversions
Leadership & Growth
Serve as the point person for all social media at DanceOne
Build scalable processes as the team expands
Mentor future hires and shape the direction of the department
Qualifications
Ability to travel to 1 event per month for on-site content capture
5-10 years of professional experience managing social media at scale (brand, entertainment, or agency)
Strong dance background (professional, competitive, or industry-related)
Proven track record in Instagram and YouTube strategy and execution
Exceptional writing, editing, and visual storytelling skills
Proficiency with analytics and scheduling tools (Meta Business Suite, YouTube Studio, Google Analytics, Sprout, Later, or similar)
Comfortable thriving in a fast-paced, creative environment
Self-starter who takes ownership and builds structure from the ground up
What We Offer
Compensation: $85,000 - $95,000 annually, commensurate with experience
Hybrid work model: Based in Hollywood, Los Angeles, with flexibility
Benefits package including health, dental, vision, and life insurance; 401(k) with company match; paid time off; and holidays
Opportunities for professional development and growth as the social media team expands
A collaborative, creative, and high-energy culture rooted in the passion of the dance world
Equal Employment Opportunity
DanceOne is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment with DanceOne is at-will as defined by California law.
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About the Company
DanceOne is the largest holding company of dance brands in the world. Founded in 2023 and headquartered in Los Angeles, DanceOne brings together leaders in the dance community around their shared mission of fostering the integrity and education of dance. Its collection of over 500 yearly elite dance conventions and events, including Jump, Nuvo, 24Seven The Dance Awards, and Star Dance Alliance's Starpower, Dreammaker and more, provides the highest level of talent to teach and mentor while leading the industry in innovations ...
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