Job Specifications
Universal Music Canada is Canada's leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.
Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.
We are searching for creative, innovative and passionate people to join our team. If you love music and got excited just thinking about joining this amazing organization, we would love to meet you!
Associate Marketing Manager, Country - 12 Month Contract
UMC: The Territory & The Record Label
The UMC team works four days a week from our award-winning creative campus located in Liberty Village, Toronto, and one day to work virtually.
Reporting to the Senior Marketing Marketing, Country, the Associate Marketing Manager, Country, will provide support to the Marketing department and contribute to a positive work environment with an emphasis on a 'team' concept. The ideal candidate is an enthusiastic, creative and energetic people leader with a passion for music. Core functions involve supporting the Marketing team's efforts in the development and management of artist brand strategy campaigns to increase awareness, fan engagement, and consumption around an artist's body of work.
How You'll Lead:
Support aspects of marketing, project and product management for a roster of domestic artists
Support in creating, communicating and executing comprehensive marketing campaigns that engage fans, raise visibility and drive commercial results
Be immersed and have thorough knowledge of country music culture with experience of promoter and festival circuit, digital and social media platforms, and grassroots/street marketing
Build and manage smart marketing budgets that help deliver maximum visibility while also focusing on the highest return of investment
Understand and leverage user engagement and marketing opportunities on digital platforms such as Tik Tok, YouTube, Instagram, Twitter, and more
Identify viral, digital, and word-of-mouth marketing opportunities with the goal of driving traffic to artist profiles across DSPs, fan acquisition, and building brand awareness for artists
Work closely with the assigned Content Creator & Creative teams to create compelling short and long-form creative that is aligned with the artists brand while focusing on bringing in new audiences and engaging and rewarding current fans.
Explore new digital platforms to develop relationships to maximize audience reach and build artist profile in Canada and globally
Work collaboratively with internal and external stakeholders to build and support artists' brands
Conduct weekly comprehensive digital performance audits on assigned artists to measure momentum on social, CRM and streaming platforms.
Support the execution of artist assets (photos and videos, content for social platforms, advertising assets, logos, website, street marketing tools)
Consult with A&R, Promotion, Creative, Digital Strategy, E-Commerce, and Communications team on rollout plans to maximize opportunities and exposure for each artist project
Continually evaluate consumer response data including streaming, radio, media and artist socials in order to make informed marketing decisions, staying proactive with appropriately designed campaigns
Know how to query and speak to specific data points that are meaningful to partner account relations and artist/manager expectations
Work cross-functionally across all departments and with artist management
Ability to manage multiple projects with competing priorities
Other duties as assigned
What You Bring:
2-5 years of marketing experience in the creative industry
Post-secondary degree or diploma in marketing, music, media and/or entertainment
Experience creating and leading marketing campaigns and overall projects
Knowledgeable about how the music business operates and about the evolving digital & streaming landscape
Ability to work within assigned budgets and timelines
Exceptional communication skills, organizational, planning and priority setting skills
Proficiency in Photoshop and Premier for photo and video editing is an asset
Flexibility to work weekends and evenings
Positivity, passion, a competitive edge, and opinions you can stand behind
Bold, ambitious, creative thinking; an entrepreneurial style and a growth mindset
Excellent communication skills anchored by honesty, approachability, and an open mind
What We Offer:
Employee Family Assistance Program
2-week paid Winter Break
Summer Fridays
Employee Ticket Box
Music Subscription Reimbursement
Universal Music Canada is committed to equity, diversity, and inclusion, and strongly welcomes and encourages applications from Indigenous Peo
About the Company
Welcome to Universal Music Canada! We are the country's largest music company and home to artists such as Lady Gaga, Drake, Maroon 5, Rihanna, Justin Bieber, Shawn Mendes and many more! Featuring the most comprehensive catalog of recordings and songs across every musical genre, Universal Music Canada identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, Universal Music Canada fosters th...
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