Job Specifications
BrainFinance is a leading financial technology company that provides responsible and constructive credit solutions to consumers. We are redefining access to credit through our revolutionary technology that utilizes machine learning and automation capabilities to offer better and simpler financial services to everyone.
A true innovation lab, our team consists of financial experts, data geeks, mathematicians, computer scientists, and software engineers, all working together to bring fair and transparent credit solutions to the masses.
Here's what we are looking for:
We are seeking an experienced Senior Copywriter to drive the creation of high-impact content in the finance and FinTech sector. This role demands extensive research and analytical skills to distill complex financial and technological concepts into clear, engaging narratives that resonate with our audience.
As a strategic partner--not just a writer--you will collaborate closely with our team to shape content strategy, bringing a deep understanding of the Canadian financial market and emerging FinTech trends. A strong command of SEO best practices and the ability to question and elevate content briefs are essential to deliver exceptional, results-driven content.
Your daily responsibilities
Drive a pillar-cluster content strategy for blogs, websites, and social media by planning long-form pillar articles, detailed cluster topics, sub-cluster pieces, and supporting posts. Conduct deep, data-driven research on personal finance, budgeting, and credit card management to craft insightful, authoritative content;
Deliver clear, engaging, and accurate copy that simplifies complex financial and FinTech concepts for a B2C audience while maintaining precision and credibility;
Apply advanced SEO practices--keyword research and integration, meta descriptions, internal linking, E-E-A-T principles, and on-page optimization--to ensure maximum visibility and organic reach;
Contribute to content briefs with original insights, challenge assumptions, and recommend creative enhancements that strengthen impact and align with business goals;
Guarantee that every piece of content reflects the nuances and regulations of the Canadian financial landscape, maintaining accuracy and relevance;
Oversee content production schedules to meet deadlines and uphold exceptional quality standards across all digital channels.
Your skills and experience
Proven experience as a copywriter or content strategist, with a portfolio that showcases your work in the finance or fintech sector;
Strong writing skills with the ability to adapt tone and style to target audiences;
In-depth knowledge of SEO content strategy, particularly the pillar/cluster model, GEO and E.E.A.T principles;
Ability to work independently and as a collaborative partner, ensuring deadlines are met and quality standards maintained;
Strong research and communication skills.
Application Requirements
Please submit both your CV and a portfolio of work. Your portfolio should clearly highlight:
Types of media you specialize in--such as blog articles, SEO-focused content, website copy, and social media posts.
Examples of industries you have written for, with links or samples that demonstrate your strongest areas of expertise.
A selection of your best-performing or most representative pieces, showing your ability to transform complex topics into engaging, research-driven content.
About the Company
BrainFinance, a leading financial technology company, has developed a revolutionary all-in-one lending platform which uses advanced credit analysis to better evaluate the creditworthiness of the underserved. Using artificial intelligence and automation, we are finally able to break away from standard forms of credit analysis, used by traditional financial institutions, to better serve all Canadians, even those with lower credit scores. At BrainFinance, we believe in financial inclusion. Everyone should have access to trustwo...
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