Job Specifications
400M+ downloads. 75M+ monthly users. A decade of building - and we're still accelerating.
Flo is the world's #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better.
The job
The Design team focuses on one (admittedly huge) thing, and they do it very well...
Making sure our users have the best experience on our app!
They're data informed researchers, innovators, content and design experts, casting a laser focussed eye over the execution and validation of our platform and its features.
With new Design leadership in place, it's a truly exciting time to join the team. We're building the foundations of a world-class function and anyone who joins will be building the future in the context of a hyper-growth start-up.
Design the future of everyday health, one joyful habit at a time.
At Flo, we're launching a bold new direction -- combining gamification, health data, and behavioural science to help millions of users build stronger habits and deeper self-awareness.
We're looking for an outstanding product designer to join our growing team, someone who thrives on complexity, designs for systems, and elevates product experiences through craft.
Whether you're a seasoned Staff-level designer ready to lead ambitious work, or a Senior designer with the drive and portfolio to stretch into that next level, we'd love to hear from you
This is a pivotal individual contributor role where you'll drive impact through your deep expertise and craft. You'll set the quality bar, tackle the most complex design challenges within User Centric stream, and architect scalable interaction and visual systems. This is a hands-on, high-impact opportunity to collaborate deeply with product, research, engineering, and content to shape an experience that's playful, emotionally resonant, and genuinely innovative for our users.
Your Experience
Must have:
10+ years of experience designing consumer mobile apps, with a proven track record of driving high-impact initiatives
A portfolio that speaks volumes - showcasing deep systems thinking, refined visual craft, and truly user-centered problem-solving
A razor-sharp eye for interaction design, coupled with a profound understanding of micro-interactions and motion to create seamless, delightful experiences
Clarity and precision in communication -- able to distill complex ideas into clear narratives that influence direction and drive alignment
Strategic yet hands-on -- comfortable shaping a high-level vision while diving into details to ensure design excellence
Think beyond design -- you connect user needs with business goals, technical constraints, and cross-functional priorities to drive well-rounded solutions
Bias toward action in the face of ambiguity -- you bring momentum by exploring, prototyping, and iterating your way to clarity
Experience creating scalable design frameworks and contributing to design systems
Proficiency in Figma and advanced prototyping tools like Protopie or Principle
Strong self-awareness -- open about your strengths and development areas, with a clear commitment to continuous growth and improvement
A deeply collaborative mindset with strong communication and mentoring skills
Commitment to accessibility, inclusion, and ethical design
Nice to have:
Experience designing gamified or behavior-change-driven experiences
Experience working in health tech
Know-how using AI and LLMs to make interesting ideas from scratch
Basic understanding of Lottie or Rive -- enough to speak the same language with engineers
What You'll Be Doing
You'll be responsible for:
Shape the vision and drive the design strategy and execution for ambitious, cross-functional product initiatives, from concept to launch
Design playful, meaningful features that help users reflect on their well-being and build healthy habits
Lead complex design initiatives from 0 to 1 and raise the bar on craft across the stream
Turn ambiguous product and data challenges into clear, motivating experiences
Develop interaction models and visual systems that scale and inspire others to build on them
Collaborate closely with cross-functional teams and mentor designers through feedback and craft excellence
Contribute significantly to Flo's overarching design vision, evolving our design language, accessibility standards, and motion principles
Champion inclusive, ethical, and emotionally intelligent design at every stage
Salaries starting from:
Senior: PS102,500
Staff: PS113,700
How We Work
We're a mission-led, product-driven team. We move fast, stay focused and take
About the Company
At Flo, our purpose is to build a better future for female health by helping you harness the power of your body signals.
Flo is the #1 downloaded women’s health app worldwide, with 400 million downloads and 73 million monthly active users. Close to 60% of monthly active users rely on Flo for over a year. In the US, 1 in 4 women (ages 18-44) use Flo. Flo is also the first purely digital consumer women’s health app to achieve unicorn status and have a valuation beyond $1 billion.
With over 120+ medical experts, Flo is commit...
Know more