Job Specifications
Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?
About Labatt
For more than 170 years, Labatt has created enduring bonds with consumers as they share memorable experiences while enjoying iconic brands like Alexander Keith's, Labatt Blue, Budweiser and Stella Artois.
Labatt employees share the dream of bringing people together for a better world with their Anheuser-Busch InBev colleagues worldwide. From Newfoundland to British Columbia, Labatt's 3,500 employees brew about 60 local and world-known beers. Anheuser-Busch InBev is the leading global brewer, managing a portfolio of more than 200 brands.
Labatt is one of Canada's most recognized brands and most respected corporations. We take responsibility for improving the world where we do business, and together we find ways of putting social responsibility into action. We're also committed to building a company for the long-term with a legacy to be proud of - for the people who work for us and with us; for future generations and the environment; and above all for our consumers.
Job Responsibilities
Lead the development and execution of integrated commercial strategies to grow national volume and share, while strengthening long-term brand health
Support National Marketing planning, strategies and execution, brand positioning, process management and all execution approval ensuring delivery of planned volume and profit and impact to P&L
Gain deep insight into consumer needs and pain points through data and market research, then turn those insights into strategies that connect with your audience
Lead comprehensive monthly reviews of performance metrics to identify category dynamics and inform high-impact strategic adjustments in real-time to deliver results
Lead end-to-end campaign ideation, aligning creative vision with commercial strategy and execution across national and regional promotions
Be responsible for Marketing Budget and ensure brand programs are delivered on time and brand compliance to government and industry regulations are met
Manage Commercial Agencies and provide linkage to national and regional trade marketing, marketing support functions and senior marketing counsel
Work cross-functionally with global counterparts to craft brand strategy, balancing global vision with Canadian market realities through tailored execution
Adept at distilling complex ideas into clear, compelling stories and presentations that effectively convey vision and drive stakeholder engagement
Deep expertise in digital and social ecosystems, coupled with the insight to activate them in ways that deliver meaningful consumer connections
Job Qualifications And Competencies
A University Degree in Business or related field
A minimum of 5 years marketing experience with related packaged goods or beverage goods or beverage alcohol
Strong analytical skills, ability to distill insights and propose relevant recommendations
Excellent communication, presentation, and negotiation skills
A focused, detailed and disciplined approach to tasks
The ability to prioritize and strong organization skills
The ability to work with a multi-disciplined team including advertising agency, media team, research team, public affairs team, etc.
Skilled at guiding and developing emerging talent, fostering a collaborative culture through thoughtful mentorship and a commitment to team growth
Exhibits agility in evolving environments, embracing change and introducing forward-thinking approaches to align teams toward common objectives
Driven by a passion for bold, meaningful creative and a forward-thinking approach that responds to the pace and complexity of an ever-evolving industry
Excels in storytelling and presentation design to communicate vision with clarity, purpose, and impact.
Periodic domestic travel
WHY LABATT:
As one of Canada's Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.
BENEFITS:
Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.
Additional flex credits for healthcare or wellness spending accounts
Retirement plan with a ge
About the Company
Labatt Breweries of Canada is one of Canada's most established businesses and its leading beverage company, with over 3,600 employees; an unmatched portfolio of more than 70 quality beer, ready-to-drink and non-alcoholic products; six key breweries; and four craft breweries from coast-to-coast. Our employees are the driving force behind our business - brewing the world's most loved beverages, building iconic brands and creating meaningful experiences for Canadians. With over 176 years of brewing excellence, we are always loo...
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