Job Specifications
We're on the lookout for a strategic, analytical, and creatively minded Senior CRM Executive to join our expanding team. This hybrid role is based three days a week at our Paddington HQ (Monday, Tuesday, and Friday), with the flexibility to work remotely on the remaining two days.
You'll have the unique opportunity to work across three distinct business units - Skin + Me, Renew + Me, and Hair + Me - each offering its own set of customer journeys, challenges, and growth opportunities.
About the role:
You will play a pivotal role in leading and executing CRM strategies that support the full customer lifecycle, from acquisition to long-term retention. Your work will directly contribute to driving customer engagement, loyalty, and lifetime value through tailored CRM initiatives. You'll collaborate closely with cross-functional teams to ensure a consistent and high-quality experience across all CRM touchpoints.
What you'll do:
Lead the ideation, planning, and implementation of data-driven lifecycle programmes across all three brands
Develop and execute multi-channel CRM journeys (email, SMS, direct mail) designed to acquire new customers, retain existing ones, and build long-term loyalty
Ensure lifecycle campaigns are aligned with key business KPIs including acquisition, retention, churn reduction, engagement, loyalty, and customer lifetime value
Monitor and report on CRM campaign performance regularly, using insights from performance data to iterate and optimise campaigns for continuous improvement
Drive a test-and-learn culture: design A/B tests to improve targeting, timing, creative, and content strategy
Develop sophisticated segmentation strategies and dynamic content using customer demographics, behaviours, purchase patterns, and engagement data
Work closely with the CRM Manager and the Business unit leads to fulfil CRM deliverables for key growth projects (including new product launches and new site functionality)
Meet with Product Design, Commercial, and Customer Service Teams to ensure CRM initiatives are seamlessly integrated into the broader customer experience strategy
Partner with the Design and Copywriting Teams to create compelling, on-brand creative and content that resonates with our audiences
Skills + Experience:
3+ years experience in a CRM or lifecycle marketing role, preferably within DTC, subscription, or health/wellness/beauty sectors
Proven experience running CRM programmes across multiple lifecycle stages, preferably across multiple business units or locales
Strong grasp of CRM tools (e.g., Braze, Klaviyo, Salesforce, Iterable, etc.) and analytics platforms, with experience working with dynamic email templates favoured
Demonstrated ability to analyse performance data and derive actionable insights
Experience with A/B testing methodologies and optimisation strategies
Excellent project management and organisational skills - able to juggle multiple priorities across different brands
Strong collaboration and communication skills - comfortable working cross-functionally and influencing stakeholders
Passion for customer experience and lifecycle thinking
What You'll Get:
A chance to work at the intersection of health, beauty, and tech with three innovative and customer-centric brands
An opportunity to shape CRM strategy across multiple brands and lifecycle journeys
Support from a talented in-house team of designers, copywriters, and marketers
Ongoing learning, development opportunities, and the ability to make a real impact
Why should you choose Skin + Me?
A daily challenge - in a thrilling, entrepreneurial start-up environment, no two days will ever be the same
Make a difference - work within a revolutionary company that is focused on improving millions of lives
Significant equity - potentially life-changing value if you commit to our long-term mission
Serious commitment to growth - personal development is important to us and we'll make sure we support your growth, and give you broad experience across your role
Support network - the Skin + Me investors and advisors that you'll have the opportunity to work with have built some of the world's best consumer companies
Benefits:
25 Days Holiday (+ all the usual Bank Holidays) - It's important to take a break and recharge, that's why we offer a generous holiday allowance.
Free Breakfast & Lunch - It's important you are well fuelled for the day so we've got your breakfast and lunch covered. Plus drinks and snacks are available too!
Hybrid working to give you flexibility - We are all remote on Wednesday and Thursday. When we are in the office on Monday, Tuesday and Friday our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7 is fine too. Need more flexibility around your life - just let us know
Equity - We offer a competitive salary and a generous share award package that means every employee has a stake in the business. We really are all in this together
Health and wellbeing focus - We offer a hea
About the Company
Back in 2018, we realised there was a huge problem in the world of skincare: people don't just struggle with their skin - they struggle with how they're supposed to deal with it. With no truly effective solutions out there, low confidence levels and high frustrations make it difficult for us to bring our best selves to the day ahead. We knew there had to be a better way to give everyone's skin what it really needed. So, with a small (but growing) team of dermatologists, pharmacists, direct-to-consumer experts and other brill...
Know more