Job Specifications
JOB TITLE : Senior Marketing Specialist
POSITION STATUS : Temporary full-time position (12 Months)
DEPARTMENT : Marketing and Brand Communication (370)
LOCATION : Montreal
Who We Are
At Air Canada Vacations, we're in the business of making dreams travel. That's why we offer vacation packages, tours, cruises and more tailored to everyone's individual needs. We like to say we have a vacation for every traveller because we do! If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team. For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.
Air Canada Vacations is looking for talented people to join our exciting and continually growing team. We are looking for innovative and dedicated professionals who have a passion for travel and the desire to bring Air Canada Vacations to the next level. We look forward to having you on board!
In this role, you will proactively develop and maintain a strong expertise for your assigned product portfolio. You communicate and manage campaign projects with multiple stakeholders, to ensure programs are launched to market effectively and efficiently. You will be responsible for growing the market share for a specific product line through strategic campaign planning across our product portfolio in support of aggressive objectives.
You have worked in a fast-paced environment that requires quick turnarounds, are knowledgeable using project management software, are a strategic and innovative thinker, and have developed and executed on marketing strategies for a large organization within critical timelines. You are passionate about project management, are creative and driven by cohesive marketing storytelling, and have a genuine desire to see his/her team succeed in achieving their full potential.
What You'll Be Doing
Lead the development of marketing campaigns for various product lines from a strategic, media and creative standpoint
Launch and develop marketing strategies for new routes, new products and ancillaries
Develop, manage and lead the production of marketing campaigns for B2C and B2B audiences:
Propose marketing strategies including tactical mix, channel mix and messaging strategy
Build communication plans, creative briefs and workback schedules
Contribute to resource allocation
Organize and lead kick-off meetings
Review creative assets to ensure alignment with brand and campaign objectives
Coordinate internal and external approvals as well as implementation steps
Communicate with project stakeholders to inform them of progress, challenges, blockers and re-evaluate deadlines when necessary
Deliver final assets on time and as per brief
Monitor, analyze, and report back on campaign results, demonstrating campaign ROI, deriving actionable insights to continually improve effectiveness of future campaigns.
Leverage qualitative and quantitative research to understand competitors, customer perception, behaviour and insights
Ensure the continuity and cohesion between the various marketing campaigns across product lines
Collaborate efficiently and communicate on a regular basis with multiple internal and external partners to ensure alignment and proper prioritization (e.g. Creative, Copywriting, Consumer Growth and Engagement, Email Marketing, E-commerce, RM, Sales, Social Media)
Ensure brand guidelines are respected throughout all touchpoints
Act as a marketing subject matter expert to the business
Contribute to identify and implement process improvements
Act as a marketing & branding advocate and contribute to a positive customer journey
Actively monitor market trends and contribute to ongoing competition benchmark
Liaise with Air Canada for cross-promotional opportunities
Support sales-specific initiatives requiring additional support (e.g. global material for product launches, trade breakfasts, new trade)
Collaborate with Air Canada's legal team to obtain clearance and approvals prior to each campaign launch
What You Bring To The Team
University degree in Marketing or equivalent
Minimum 4-5 years relevant marketing experience
Experience working in an advertising agency an asset
Retail marketing experience an asset
Experience in the travel industry an asset
Excellent project management and organizational skills
Bilingual oral and written communication skills required (English and French)
Strong ability to adapt quickly, work independently, manage priorities and work under pressure
Excellent team spirit, positive attitude, interpersonal and listening skills
Proactivity, resourcefulness, and attention to detail
Creativity, curiosity, and appetite to challenge the status quo
Proficiency in Office 365
Experience working with Jira project management system an asset
Strong program and project management skills
Data driven and proficiency in pulling and using data to make informed d
About the Company
Vacances Air Canada est une filiale en propriété exclusive d’Air Canada, la société aérienne nationale du Canada et le plus grand fournisseur de services passagers réguliers pour les vols intérieurs, et du Canada vers les principales destinations internationales. Forte d’un accès privilégié à l’important réseau d’Air Canada, Vacances Air Canada propose des correspondances au départ de plus de 50 villes canadiennes. Ainsi, nos clients peuvent moduler leurs forfaits et profiter au maximum de leurs vacances. Air Canada Vacation...
Know more