Skills

Leadership Dynamics Sales Customer Service Social Media Training Merchandising Marketing

Job Specifications

Job Title: Brands Activation Manager

Increase your chances of an interview by reading the following overview of this role before making an application.

Reports to: Sales Manager - LWC Glamorgan & Signature Brands team

Depot: LWC Glamorgan

Overview

To own and activate internal and external activation across South Wales of Signature Brands portfolio. Leading development and strategy. Be accountable for the delivery of annual objectives across Distribution, Volume, ROS, Cash and GP%.

Main Duties

Demonstrate deep understanding of Signature brands and capability to deliver compelling and irresistible retailer propositions. Ideally, this would include the ability to make cocktails, but not essential.
Create effective relationships with regional account managers and provide training and support which inspires step-jumped portfolio growth.
Mobilise regional telesales to accelerate portfolio growth.
Maintain existing and drive new distribution of Signature Brands products.
Grow Rate Of Sale of Signature Brands via activation of portfolio investment plans.
Expand range and presence of Signature Brands portfolio through activation of Innovation launch strategy.
Demonstrate expertise in Investment tactics to maximise margins.
Assess and activate events which deliver positive ROI dynamics.
Management of POS placement, merchandising and sampling.
Host and attend key account sampling and promotional programmes (which you may run).
Creation of bespoke cocktail menus to maximise Signature share of menu and tailored drinks to suit customer base of accounts.
Build social media coverage and capture consumer and customer networks to maximise reach of sampling and events.
Act as a Brand owner across any given region.

Knowledge And Experience

Key Skills: Functional

This is a sales and brand ambassadorial role.
Able to prioritise tasks and organise time efficiently.
Develop and maintain close relationships with new and existing clients.
Target and performance navigation.
Regional plan development knowledge; maintain and strengthen brand image consistently including growth.
Commercial awareness.
Fluency in Excel.
B2B experience.
Full/Clean Driving licence.

Key Skills: Behavioural

Act as Brand owner across South Wales of beer, cider, spirits and water Signature range.
Able to consistently deliver.
Proactive leadership skills and the ability to mobilise others.
Reactive to current events, able to capitalise on any positive PR or Marketing opportunities.
Drive to progress and excel in role.

LWC Drinks Ltd provides licensed establishments with all their bar and sundry supplies. However we are more than just a distributor, becoming the fastest growing privately owned drinks company in Britain, placing 24th in the Sunday Times PWC Profit Track 100. Our aim is to provide the best customer service in the industry, employing over 1,800 people, at 18 depots across the UK, with a Support Centre and Hub Distribution Centre based in Manchester

About the Company

LWC is the largest independent wholesaler of beers, wines and spirits in the UK. Established in 1979, LWC has grown from a small start up to the "fastest growing privately owned drinks company in the UK". With over 9,000 different product lines and over 15,500 on trade customers, LWC provides the broadest range and greatest service available in the UK drinks industry. We provide fantastic support services which enables our customers to not only maximise their sales, but also provide their customers with a higher quality expe... Know more