Job Specifications
About Us
We are a mission driven wellness brand with an award winning range of collagen, blends and supplements. We started as all good businesses do, by seeing the opportunity to do things differently in a growing market. To carefully balance people, planet, and profit for the sake of the world around us and our health.
We are now shaping the future of wellness with simple daily rituals, thoughtfully and sustainably designed to support women’s health. Our vision is to be the #1 wellness brand in the world, setting new standards for holistic health, sustainability and female empowerment.
As a B-Corp, Ancient + Brave meets the highest standards of social and environmental Impact. In June 2024 we have been named 5th in The Sunday Times 100 fastest-growing private companies and we have recently been recognised as one of the FT 1000: Europe's Fastest Growing Companies, 2025.
Want to be a part of a team that’s shaping the future of health and wellbeing?
We'd love to have you!
THE ROLE
We're on the hunt for a proactive, technically savvy and customer-driven International CRM Executive to deliver and optimise CRM and lifecycle marketing initiatives across Europe & the US. You’ll manage the end-to-end execution of email and SMS campaigns via Klaviyo, ensuring all communications are accurate, timely, localised and aligned with the brand and regional marketing objectives.
The successful candidate will optimise automated journeys, leverage customer data for
personalisation, and collaborate with local market teams to ensure content relevance and
regulatory compliance. A data-driven mindset, cultural awareness, and attention to detail
are essential for driving engagement, conversion, and customer loyalty internationally.
Key Responsibilities
Reporting to the CRM Manager
Email & SMS Campaign Execution
Building, localising, and executing CRM campaigns for Europe (Germany, Spain,
Rest of Europe) and the US.
Using Klaviyo, ensuring alignment with brand tone and market-specific nuances.
Coordinating with internal stakeholders and translation partners to ensure copy and
visuals are accurately localised. Testing campaigns across devices, browsers, and
languages to ensure flawless customer experience.
Managing campaign deployment, ensuring correct segmentation and strong
deliverability in each region.
Automation & Optimisation
Supporting the CRM Manager in designing, localising, and optimising automated
email flows (e.g. welcome, post-purchase, abandoned cart etc).
Using behavioural and transactional data to enhance personalisation and drive
relevance for each market.
Conducting regular A/B testing (subject lines, layouts, content) and share learnings
to improve future campaigns across all regions.
Ensuring compliance with GDPR (EU), CAN-SPAM (US), and other relevant regional
data protection regulations.
Continuously monitoring performance to identify region-specific trends and
optimisation opportunities.
Content & Creative Coordination
Collaborating with Brand and Design teams to deliver on-brand, visually appealing,
and mobile-optimised assets tailored for each market.
Supporting regional marketing teams by sharing high-performing campaign
concepts, templates, and learnings from other markets, ensuring central content
strategy is adopted globally while maintaining local relevance.
Database Segmentation & Management
Supporting advanced segmentation strategies tailored to each region’s customer
base.
Personalising content by leveraging segmentation and behavioural insights to
enhance engagement and conversion.
Monitoring list health and drive database growth while maintaining compliance and
engagement quality across markets.
Analysis & Reporting
Tracking and report on performance metrics including open rate, CTR, CVR, revenue
attribution, and unsubscribe trends by region.
Producing weekly and monthly performance reports with actionable insights per
market.
Presenting findings to internal teams, highlighting regional learnings and
optimisation recommendations.
Projects
Adhoc projects as required to support the CRM and broader Digital team.
Who You Are
Proven experience in CRM, email marketing, or lifecycle marketing, ideally within a DTC
or eCommerce environment.
Proficiency in Klaviyo (or similar) and understanding of CRM automation best practices.
Basic HTML knowledge for email formatting (preferred but not essential).
Familiarity with project management tools (e.g., Notion, Asana, or Trello).
Highly self-motivated with an ability to take initiative and run with it
Analytical mindset with experience reporting on campaign performance and translating
data into actionable insights
Strong attention to detail combined with the ability to summarise clearly & concisely
Excellent organisational and project management skills
Exceptional communication and influencing skills, with the ability to manage multiple
stakeholders across markets.
Solution-focused with a ‘can-do’ atti
About the Company
Through our innovative products, we bring ancient wisdom to the modern world for whole body health. We expertly blend impactful botanicals, intelligent nootropics and functional nutraceuticals. We harness the power of mother nature and deeply respect ancient ingredients - honouring the wisdom and traditions that have passed before us. Our pure, efficacious and easy to use products enable our community to establish daily rituals, motivating them to reach their health goals.
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