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UNice, Inc
Director of Retail Operations & Expansion

Director of Retail Operations & Expansion

On site

Atlanta, United states

$ 12,000 /month

Mid level

Full Time

03-11-2025

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Skills

Communication Leadership Market research Problem-solving Sales Research Merchandising Operations Management

Job Specifications

Director of Retail Operations & Expansion

Pay: $8,000 – $10,000 per month

Location: Atlanta or New York, NY (with travel to Houston,Los Angeles, CA , and other U.S.

locations)

About Us

UNICE is a global leader in 100% human hair wigs, serving retail and wholesale customers in

over 30 countries. We are passionate about delivering high-quality products and exceptional

customer experiences.

About the Role

We are seeking an experienced Director of Retail Operations who is bilingual in English and

Chinese to oversee and grow our U.S. retail presence. This role involves managing multiple

store locations, driving sales performance, and leading new store expansions. You will

collaborate closely with store teams to ensure operational excellence, deliver outstanding

customer experiences, and achieve business growth targets.

Key Responsibilities

Lead daily operations for multiple retail stores across the U.S., ensuring sales goals are

met or exceeded.

Develop and execute sales strategies in alignment with company growth plans.

Oversee store expansion, including site selection, evaluation, and launch coordination.

Monitor store performance metrics and implement action plans for improvement.

Ensure operational compliance, inventory accuracy, and effective merchandising.

Recruit, train, and mentor store managers and staff to deliver high performance.

Conduct market research to identify opportunities and stay ahead of industry trends.

Prepare and present regular performance reports to senior leadership.Qualifications

5+ years of retail operations management experience, with at least 2 years managing

multi-location or chain store operations.

Proven track record in new store openings and expansion.

Strong leadership skills with the ability to motivate and develop teams.

Proficiency in inventory control, merchandising, and sales performance

analysis.

Fluent in English and Chinese.

Excellent communication and problem-solving skills.

Must have U.S. work authorization (Green Card, U.S. citizenship, or valid work visa).

Preferred Industry Experience

Apparel, beauty, accessories, toys, or similar retail categories.

Experience in both in-store and online-to-offline (O2O) sales.

Job Type

Full-time

Benefits

401(k)

Health insurance

Dental insurance

Vision insurance

Paid time of

About the Company

We dream of giving people around the world the confidence they need to feel beautiful inside and out. It’s confidence that allows people to achieve anything and make their dreams a reality. Believing in yourself is transformative, and we want to give people access to that transformation. We are committed to providing our customers with a wide assortment of premium products that are expertly crafted to embolden them to look and feel their best. We strive to grow with our customers because as they become confident trendsetters... Know more