Job Specifications
Affinity is a leading relationship intelligence platform that transforms how businesses manage and leverage their professional networks. Our innovative CRM solution empowers investment firms, consulting companies, and other relationship-driven organizations to unlock the full potential of their connections through AI-powered insights and automated relationship mapping. At Affinity, we're passionate about helping our clients build stronger relationships and drive better business outcomes through data-driven relationship intelligence.
The Role
As a Product Marketing Specialist at Affinity, you'll help tell the story about how Affinity unlocks the potential of relationship intelligence for our customers. Reporting to the VP of Product Marketing, this role will learn to lead product marketing activities, from competitive intelligence to product positioning and launch execution. The ideal candidate will be a go-getter who is eager to learn, proactive, and able to run without a set game plan at every step.
What will I be doing?
Success Metrics
Contribute to GTM strategies that drive revenue, expansion, and platform adoption
Create compelling messaging that resonates with enterprise buyers and users
Build strong relationships with customers and internal stakeholders
Support research into competitive threats and positioning strategies
Track and analyze market trends to inform product and marketing strategy
Strategic Messaging & Positioning
Contribute to the messaging and positioning of Affinity's platform capabilities, ensuring consistent communication across all channels and touchpoints
Develop and refine our enterprise buyer and user personas, understanding their specific needs, pain points, and goals
Identify and define key value drivers that differentiate Affinity in the market
Research, document, and operationalize customer use cases and problems that Affinity solves
Content & Enablement
Develop comprehensive product marketing collateral including website pages, blogs, white papers, webinars, videos, decks, and data sheets that support the buyer's journey
Contribute to product, market, and industry-specific enablement to the Affinity sales and customer success teams
Design high-impact collateral based on sales conversations, customer interviews, and market research
Create campaign messaging and content to support ongoing marketing initiatives
Customer Success & Proof Points
Support the development of customer case studies and webinars that demonstrate value
Participate in win/loss analysis to understand competitive positioning and market opportunities
Cross-functional Collaboration
Partner with sales, customer success, product management, customer success, and engineering teams to refine and communicate our product roadmap
Coordinate across teams to deliver results in our fast-paced environment
Work with field marketing teams to coordinate messaging at industry events
Participate in joint business reviews with sales and customer success teams to identify growth opportunities
Qualifications
Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
2+ years of SaaS product marketing experience
Experience working with product, marketing, customer success, and sales teams
Technical Skills & Knowledge
Strong communication skills to explain and translate complex technical concepts into simple, intuitive communications
Core Competencies
Data-driven approach - use data to measure results and inform decision making
Self-directed with proven ability to work with minimal supervision
Ability to coordinate across multiple teams and deliver in a fast-moving environment
Strong analytical skills for competitive research and market trend analysis
Preferred Qualifications
Experience at enterprise or high-growth SaaS company
Work Location: Remote or Toronto, Canada
For those located in Toronto, for this role we're embracing a hub-hybrid model, designed to balance flexibility with meaningful in-person collaboration. Team members within commuting distance are expected in-office 2–3 days per week, typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect, create, and build momentum as a team.
What you'll enjoy at Affinity:
We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
Health Benefits: We cover both you and your dependents' extended health benefit
About the Company
Affinity is a relationship intelligence platform that empowers dealmakers in relationship-driven industries to find and win better deals, faster. With industry-leading automated relationship intelligence insights and technology, Affinity enables leaders to drive deals, free dealmakers from manual data entry, and ensure their teams can take action with confidence, knowing the context and history of every relationship.
The Affinity platform is used by over 3,000 relationship-driven organizations worldwide. Founded in 2014, A...
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